Positive News - BT Official Telco Partnership for UEFA 20287 May 2026 13:23
BT Group today announces its appointment as the Official Telecommunications Partner of UEFA EURO 2028™, alongside the launch of ‘Behind Brilliant Things’, its biggest brand campaign this decade. Together with a suite of new BT products and services, today’s announcement reinforces BT’s role in connecting, protecting and supercharging the UK.
The UEFA partnership and brand launch highlight the vital, but often unseen, role BT plays for the UK. BT connects more homes and businesses than anyone else, protects the UK from millions of cyber threats every day, and is investing billions in the UK’s digital backbone to supercharge the country’s growth.
Announcing BT’s appointment as the Official Telecommunications Partner of the UEFA European Football Championship 2028™ – to be held across the UK and Ireland in summer 2028.
Launching a bold new BT brand campaign – ‘Behind Brilliant Things’ – shining a light on the people, technology and networks that power the country every day.
Introducing a suite of BT products and services designed for customers nationwide - including enhanced products for consumers and stronger cyber security for homes and businesses.
Excerpt - https://newsroom.bt.com/bt-to-power-uefa-euro-2028-and-launches-behind-brilliant-things-campaign/