RE: PLT12 May 2018 10:09
Superdry, jack wills, Abercrombie, holister, all have had their time IMO, they have also all done incredibly well and made a fortune along the way, fashion is fickle as we all know and there is always a new fad around or brand around the corner. Boo will peak at some point in the future and there will be a new Boo, however there is still plenty of life in them yet and I agree PLT is the hidden gem here which is the future. One positive about Boo is that they are cheap disposable fashion lines, they are not reliant on high end expensive products which rely on more than disposable income!