RE: Here in Times article4 Oct 2020 01:14
Peckham Plex, an independent cinema in southeast London, wrote to customers last month to tell them it would be closing on September 25, after poor sales since it reopened in August. “For some it is the understandable concerns about the risks of Covid-19, but for most it is about the lack of available films,” the chairman, John Reiss, wrote.
Tyrone Walker-Hebborn, who has owned Genesis cinema in Whitechapel, east London, for 21 years, called the Bond postponement a “huge blow on top of many others we’ve had in the last few months”.
Despite a “brief shot in the arm” from the release of Tenet in July, Genesis has been taking about 30% less than it usually would at this time of the year.
Cineworld, which is expected to announce its closure as early as tomorrow, had reopened the majority of its cinemas in July.
The chain, which declined to comment, warned last week that it did not expect admissions to recover to pre-Covid levels until at least 2023.
The majority of its staff will be asked to accept redundancy, with possible incentives to rejoin the company when theatres reopen — likely to be next year.
The delay is not only a blow to cinemas. The 007 franchise has scores of commercial deals worth hundreds of millions of pounds with brands such as Aston Martin, brewer Heineken, watchmaker Omega and DHL, the delivery company. David Haigh, chief executive of the consultancy Brand Finance, said he estimated the Bond brand is worth as much as £10bn.
The delay means a painful few months ahead for British cinema. Tim Richards, chief executive of the Vue chain, which has 90 cinemas in the UK, said there were many occasions when a Bond release would be the biggest story of the year. “It will be a potential death blow to smaller operators,” he said.