Very Undervalued4 Apr 2022 15:41
"Diageo has announced that it has sold it's Windsor blended whisky business to a private South Korean equity group for £124m. The deal will be completed in fiscal 2023 and Diageo will provide the whisky content for the next 10yrs. Windsor is a 40% premium brand aimed at affluent whisky drinkers in Asia, where its biggest market is Korea. There is a marketing hint that there is some link with Lochnagar, but as this is about the tiniest of Diageo's distilleries, it's hard to imagine there is much of the Scottish brew in it. In 2014 the brand just squeaked into the world’s top 25 Scotch whisky blends by volume with sales of 700,000 cases but I can't find any more recent data."
DIS surely has to be doing similar volumes, with very good margins, and very good potential for the DIS brands if owned by one of the global spirits manufacturers.
So DIS is ridiculously undervalued, as suspected!! "Diageo has announced that it has sold it's Windsor blended whisky business to a private South Korean equity group for £124m." versus DIS MCap of just £8.55m.
DIS is so far under the radar, it's like a stealth bomber that's hidden in a secret underground bunker.
How does DIS get itself rerated, without some big company putting in a low ball offer to acquire DIS and then a bidding war kicking off??