RE: Aviva exploring Takeover of Direct Line27 Nov 2024 20:31
I can see why Aviva might think it is a good match. DLG had to offload its brokered-commercial unit to RSA (owned by Intact) about a year ago as it needed to bolster its balance sheet. That makes the remaining DLG more personal lines focused, which is the opposite of Aviva. Yes, there would be competition issues though because a combined Aviva/DLG would have a large share of the personal car insurance market at a time when everyone is aware how expensive it is to insure a car.
Whilst the benefits of the re-pricing are coming through, for sure it will remain a competitive market and others have remarked how we may already have passed peak-premium.
But there are other advantages that Aviva may have their eye on. DLG is a pretty basic model and anyone who did their ACII exams more than 15 years ago will remember that there used to be investment returns available based on the time between a premium being received and a claim being paid out. That disappeared in the ULIR world but should exist to some degree with more "normal" rates. DLG hasn't yet had a chance to take advantage of that because it was losing money during the higher rates era (say last 2 years). Aviva might be thinking that they have huge experience and resources in this area and can squeeze more performance out of DLG. I don't know that, just a feeling.
DLG would be brave to dismiss such a premium to today's closing price. Adam Winslow will know that he will come under HUGE pressure from shareholders to deliver, and quickly. He's a confident man and I think took on DLG because he knew the wind would be in its sails (i.e. not such a hard job as it looked). Does he know something, or does a CEO's ego make him want to prove it?
Oh and last point, yes that is the same Adam Winslow that used to be Aviva's CEO of UK/Ireland!