RE: Finally RNS!5 Feb 2025 13:40
Johnnyy "You people dont know how unique this companies [sic] product is. Its not going anywhere."
There are plenty of people who know a lot about this company, having lived throught the experience of the last 5-10 years. I was bewitched by the product which, coming from a scientific background, I could appreciate. At the time they were making the discs in small batches to feed the specialist aftermarket. The OEMs found it, tested it, loved it, put in huge orders for a safety-critical component on models (meaning they wouldn't renege on the order because they'd have to redesign their cars). The product was/is unique [you can't be 'pretty unique' by the way] with its continuous fibre. We knew the production process was very complicated, but that had advantages by raising a barrier to entry. But we could see that the product could be produced, albeit in small batches. We listened to the CEO (Johnson) who was instrumental in the intellectual property of the continuous fibre, we listened to Bundred, whose background in the automotive world included a prominent role in the introduction of anti-lock braking systems. The order book stretched to £100s of millions. It had the potential to be a British success story. So I backed it.
What I didn't account for was that the management team, for all their technical know-how, were incompetent when it came to how to turn a small-scale production process into a large-scale, continuous production process. "It's all about execution, execution, execution" said Bundred. But what Bundred was not doing was recruiting experts in production processes, instead he left it to the same scientists who designed the product thinking they could do it. They couldn't.