RE: Acquisitions12 Mar 2015 10:29
More excellent comments Adastra. One thought I missed last night is that Porta can buy 51% of a company with rights to buy other half a year or so later. This spreads the cost of new purchases and still allows Porta to grow. If you run a company only operating in Paris then it makes sense to join a company that can give you chances to work on a global basis. Porta is building just that, a worldwide network that can truly promote products globally. This is why it will win more business. They have the local knowledge and the networks to make it all work. On top of this they have some of the best PR talents across the globe. You only have to look at the 2 people hired for their new Beijing start up. Lot of positive things going on here.