RE: The future of Ai..will it ever make money ?24 Sep 2025 16:27
1Pencil - the question, for me, isn't whether ML AI/GenAI/Agentic AI will make money. Of course, it will. The question is whether the returns will correspond to the scale of investments being made now on AI related infra/applications. The painful answer may well be a 'No' in the near term and that's when the bubble will burst, and that's possibly a late 2026/early 2027 story for me.
The internet bubble did, for example, accelerate innovation in the e-comm space and made the world a far more efficient place to run commercial operations for businesses/individuals globally and has improved productivity vastly. That's what matters in the long run. And so will AI. Redundant job roles will be left by the wayside and productivity improves a few notches. Aren't we already seeing that in the Agency content creation space?
New technologies like Gen/Agentic AI will inevitably lead to boom-bust cycles like we saw boom from early1990s to 2000/ bust from 2001 to 2003, with devastating consequences for the weak internet plays and a massive valuation draw-down for even stronger players. And that's what we may see when the bubble bursts, but the likes of S4 will yet benefit from leveraging the massive investments made in this space and will help drive higher productivity for CMOs, even after the bubble bursts. That's the bull case for us as we look out over a 12 to 36 month horizon.
GLA..