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An article from August 2017 ref the fundraising https://medianama.com/2017/08/223-koovs-fund-raising/

Carillion also had �1.5 billion worth of debt which wiped out net asset value meaning the company was basically worthless at the time it went bust.

Hi Debs, thanks for the info. I think this is now the 3rd time the share price has fallen to around 9p. And the previous 2 times it bounced back up to over +50% or so - so I'm hoping it'll do the same again. Probably not the best reason for buying shares (lol) although having said that i was also encouraged by the recruitment drive the company is planning, and it was that which finally swayed my decision to buy in yesterday. I figured no company that was in any kind of imminent financial peril would be planning a big recruitment drive over the coming months - it seems to me that perhaps things are that bit healthier and rosier behind the scenes than many of us had been thinking? Good luck with your investments this year, let's hope 2018 is a good one!

I bought 15,000 shares yesterday afternoon at about 3:30pm and my buy is still not showing! How many more buys have there been just lately that aren't being displayed?! And how many buys are being displayed as sells i wonder?!

Koovs has far less shares in issue than Boo - around ten times less shares infact - a similar size mcap to Boo would mean a share price here of �5 to �10+ - and India represents a huge opportunity as online shopping is growing very fast there and is predicted to grow huge over the next few years as more and more shoppers get online. You have to think long term - provided the company keeps going and keeps improving, downside risk from the current share price should be minimal, whilst medium to long term potential upside from 13p a share could be truly colossal. There is over 1 million downloads for the Koovs shopping app and customer reviews for Koovs seems generally very upbeat and positive, with Koovs recently winning an award for coming first for customer service (see koovs twitter). Now who was it who said "be greedy when others are fearful"?.....

Provexis Fundamentals (PXS) Income Statement 31 Mar '15 1.885238 BILLION SHARES IN ISSUE £40K Revenue Profit for period - Loss making (0.49)m Total assets £360K NAV £250K Market cap £9.897 MILLION (a ridiculous 40 x NAV) PXS is loss making, has negligible revenue and miniscule asset value - and yet market cap remains a ridiculous 40 x NAV - which surely makes PXS one of the most grossly over valued stocks on all of AIM and a prime shorting opportunity : Investopedia says this : "Short sellers are often portrayed as cynical, hardened individuals who are bent on making profits by driving the companies that are their "short" targets to failure and bankruptcy. The reality, however, is that short sellers facilitate smooth functioning of the markets providing liquidity, and also act as a restraining influence on investors who may be prone to chase overhyped stocks, especially during periods of irrational exuberance. In the absence of the reality check provided by short sellers, stocks may trade at stratospheric levels and ridiculous valuations ; investors who buy such stocks at these inflated levels could face steep losses in the correction that follows, as boom turns to bust"

"I don't understand why some posters get so hung up on the UK market. Much better to focus our efforts elsewhere" But isn't that just a polite way of saying - after years of trying to make it big in the UK and seemingly failing to do so, the only thing left to do is focus our efforts elsewhere and hope other countries take to our products better than they did here in the UK? How many more hugely wealthy, hugely populated countries where sales of health supplements are absolutely booming can pxs afford to write off as a failure and have to try again somewhere else? If fruitflow ever was going to be successful the UK should have been an ideal proving ground. Instead all that seems to have been proven after many years of trying is that UK consumers just aren't that interested in fruitflow and don't appear to regard it's health benefits as sufficiently important or sufficiently vital in their lives to make them want to get out there and actually buy the stuff.

"The UK is a tiny proportion of a global market" The UK does NOT make up a tiny proportion - the UK represents a huge market - we're a hugely populated, hugely wealthy country and i think you are quite wrong to so casually dismiss and disregard the UK market as if its an irrelevance. I think it's a huge failure and a huge opportunity missed that after all these years Fruitflow remains virtually unheard of in the UK. And in my opinion it doesn't bode well for expected sales in the rest of the world either.

alfista, please list the UK retailers that sell Fruitflow products from their stores. Apart from a small handful of websites it would appear there are very few UK stockists. From what i can see, Sainsburys briefly stocked sirco before removing it from their fruit juice range for being too niche, presumably it wasn't selling and they therefore decided it wasn't worth the shelf space allocated to it and it had to go. There is some evidence that Tesco have trialled it in some of their stores but im having trouble finding anything sirco or Fruitflow related on Tesco's website. I have never once seen anything containing Fruitflow in any of the major UK supermarkets. You say "they sell to industry" which is somewhat misleading as it has to end up in a retail outlet in order for consumers to be able to buy it - so quite why you chose to mock the Chinese grocery store comment i have no idea.

"such differentiators can only mark Fruitflow out from others" I would say such differentiators won't even be taken into consideration by the typical Chinese consumer if the grocery store in question is stocked to the brim with a remarkably similar looking product that's on sale at half the price of it's competitors. If the quality is good, the vast majority of consumers will shun the more expensive foreign product for the much cheaper Chinese brand. I would also speculate many Chinese consumers will have an automatic preference to Chinese brands over foreign ones, just as is the case here in the UK with imported world foods and foreign brands making up by far the smallest percentage of the weekly grocery shop of a typical UK family, with many brits choosing to shun foreign products and brands altogether in favor of UK ones.

*isn't* and never will be, a luxury brand.

Fruitflow is and never will be, a luxury brand. It is a food supplement prone to fierce competition and price undercutting.

Provided the cheaper product is of good quality, people will almost always buy it over the more expensive one.

"demand authenticity and are prepared to pay for it" A simple Google search provides strong evidence to suggest this is not the case. Further, consumers faced with a choice of similar looking products will almost always opt for the cheaper one, especially those on a strict budget (which applies to most of the working population)

For years pxs have been trying to make a success of Fruitflow in the UK and the fact appears to be that UK consumers just aren't that interested in it. I would say most UK consumers have still never heard of it and it doesn't appear to be widely available in any of the food stores or supermarkets, at least not that I've seen. Taking the product to China all sounds very exciting. But based on the Luke warm response to Fruitflow in the UK I'm anticipating it'll be met with a similar Luke warm response by consumers elsewhere, including in China. The other really big issue is that if Fruitflow ever does begin to take off in a big way in China, my guess is that long before sales of Fruitflow products have even reached their 100,000th unit, supermarket shelves and grocery stores will be filled with "Fruit-ee-Flow" (or some similar name) - a product which looks remarkably similar aggressively marketed and priced to undercut it's competitors. Or are we seriously suggesting that in China a great deal of charity and compassion is shown to new products and new ventures and that Chinese companies generally leave foreign companies alone to enjoy their success unhindered and without giving them any competition? Even if China is a big market and even if Fruitflow ever does take off, my guess is that Fruitflow will face fierce competition and be quickly pushed aside and overtaken by similar looking, cheaper Chinese brands.

Genuine question, how safe and how watertight are fruitflow's patents & any other associated IP protection that it may have? Unfortunately, it is a fact of life and a fact of business that the more successful a product is, or becomes, the higher the likelihood aggressive competitors will see a golden opportunity to get in early and try and bypass any such IP protection in a way that perhaps doesn't cause infringement - then mass produce their own versions possibly under a *slightly* different name. If the aggressive competitor in question just happens to be a much larger company with very deep pockets and the infrastructure in place to mass produce and get a new product out there very, very quickly and flood the market with it and monopolize - for any small company that may have limited capital and limited means of defending it's IP rights, just how would such a company take on an aggressive foreign giant that may well have little regard for the smaller company's IP protection? Financially speaking, how could a small company with limited capital defend it's IP rights against an aggressive giant with bottomless pockets? Is it not the case that IP protection is only of any real value if you have the financial means to defend your IP rights against any and all potential infringements? I'm guessing for a small company to try and take on a giant that it believes has copied it's product and infringed it's IP rights - could soon turn into a very long, very drawn out and very costly process that may well ultimately be decided by who's pockets are deepest wins? - and he who runs out of money first ends up having to concede? Of course the honest route might be for the giant to make a bid for the smaller company if it likes the look of it's products and IP inventory, but do big companies always play fair? https://www.ip-watch.org/2017/06/14/made-china-past-present-future-chinese-ipr/

I believe this to be one of the most grossly overvalued stocks on all of aim. Market capitalisation remains at a ridiculous 40x NAV thus i believe this stock remains at serious risk of a huge negative correction. The company is loss making with negligible revenue, has miniscule asset value and a huge 1.885238 billion shares in issue. Despite years of trying, fruitflow remains largely unknown in the UK with seemingly very little interest in the products from UK consumers. How much would i personally value pxs at? 1m tops which is still way in excess of asset value, now divide that by nearly 2 billion shares and that's where i believe pxs share price ought to be. If Mcap were to fall to somewhere closer to asset value, existing shareholders would see the value of their investments decimated.

Hi gary, i don't think it'll take much for Mcap to pass through the £1 billion mark once things really start hotting up, which they will sooner or later. And with considerably fewer shares in issue than Boohoo, even with further placings shares in issue is still likely to remain considerably less than Boohoo, so i do think share price potential here is greater than that of Boohoo over the long term. I think it's a case of stock up now while the share price is cheap (and Mcap is miniscule) and hopefully we'll see a Boohoo style rise upto £5 to £10+ over the coming 1-3 years or so (Mcap £1b to £2b+)

They could raise the price they sell their goods anytime they want, or simply have less offers or give less away per offer, all of which could see then make a profit on every sale. The downside of that being less offers and more expensive goods would draw in less customers, leading to less sales, leading to slower growth. If rapid growth and expansion is a high priority for the company, if really wowing the customer with great products at a fantastic price with amazing offers is a high priority for the company.... then provided the BoD are confident the company can achieve it's ambitions by taking a short term hit on their profit margins i think it all makes perfect sense. Considering Boohoo's meteoric rise i would imagine thier model is very similar - the only way to draw in lots of customers and fuel rapid growth and expansion... is great products, great offers & great prices. And that involves taking a short term hit on margins (it's unavoidable) and it's the same rule that applies to all new, high growth, ambitious companies whether you're Koovs, Boohoo, ASOS or anyone else.

Koovs has a £63 million mcap currently which is comparatively tiny Boohoo has a mcap currently of £2.79 billion ASOS currently £5.07 billion mcap Based on 175m shares in issue, a £10 share price would see an mcap of around £1.75 billion £5 to £10+ is definitely possible within a few years imo