RE: small drop in the shorts yesterday8 Jul 2021 14:12
Direct from company reports.
Anyone that has basics in finance would know how budgets/forecasts are built and with more detail you get better forecasts.
"The principal revenue stream for the Group is box office revenue, which made up 52.6% (2019: 58.0%) of total revenue. Box office function of the number of admissions and the ticket price per admission, less sales tax. Admissions (one of the Group's Key Perform Indicators) depend on the number, timing and popularity of the movies the Group is able to show in its cinemas. In addition, the Group membership schemes which provide customers with access to screenings in exchange for subscriptions fees, and this revenue is recorded within box office.
The Group's second most significant revenue stream is from retail sales of food and drink for consumption within cinemas, which mi 27.2% (2019: 28.4%) of total revenue. Retail revenue across the Group is driven by admissions trends within each operating territor Income represents 20.1% (2019: 13.6%) of total Group revenue.
Other Income is made up of all income other than box office and retail, predominantly revenue from advertisements shown on scree film screenings and revenue from booking fees associated with the purchase of tickets online. The Group also generates distributior the UK and ROW, which is included within Other Income."