RE: Black Widow SP14 Jul 2021 15:31
itrader that's not unusual, infact I would say it is the norm.
It's a MONDAY!
Box office take is highest at weekend, first week, first weekend, first night ( roughly in that ascending order).
It's big part of reason the cinematic business haven't themselves viewed shorter theatrical window as terrible issue ( though it is still potentially a bit of an issue).
Think it's c. 90% box office in first 31-45 days ( the new norm.).
Nearer opening night you are the increasingly larger portion of overall take.