RE: End of month visit.10 Mar 2025 09:37
The idea that only now, after years of supposed interest and discussions and a couple of years after Sweet was successfully adjusted for mass production, Pepsi and/or Coke are visiting Firmenech to look at and judge the process, seems entirely fanciful and actually would be very bad news indeed.
This has the sniff of a total fabrication.
Firstly, they are huge competitors and certainly wouldn’t be coming together.
Secondly, this was supposedly nearly done 18 months ago, if they have t even been satisfied by taste and production yet, that means there is another God knows how much more time to run (given they were supposedly at or near that point 18 months ago and we’re still here).
I just don’t buy any of it and for that reason, will give SOH and Opti a pass on this and put the blame probably on TW as he has form for starting rumours of imminent major news. To my knowledge, Elrico hasn’t got the same form and is probably just repeating what TW told him.
Just another way to keep investors dangling in the absence thus far of substantial positive news.