Member Info for fildzofgold

https://finance.yahoo.com/news/bidstack-group-lon-bids-good-142208508.html

Awesome news, EA will have more freedom in terms of content and monetisation (IGA) with the ability to choose their clients without the restrictions attached to the licensing deal with FIFA without having to pay an eye watering fee and whilst keeping a relationship with major clubs..It looks like they played their cards really well. Now we just need confirmation that Bidstack is partnering with EA!!

It would probably be more cost effective for Sony or Microsoft to buy Bidstack than to develop the technology, client base and team from scratch no?

Why does Bidstack need to fundraise in the future. That's shooting yourself in the foot to admit that. whatever number of amazing deals are on the table, nothing is going to seriously improve the share price until they specify the level and amount of news shares that may be released in the future and if they are doing so well they shouldn't have to release new shares right?

Static and dynamic in-game advertising totalled £9.8 million, as advertisers tapped into the opportunities to reach engaged and diverse audiences

https://www.iabuk.com/news-article/digital-ad-spend-soars-41-hit-record-high-2021

'It’s particularly exciting to see emerging formats such as in-game advertising and podcasts continue to gather pace and offer new, untapped opportunities for growth.'

https://www.iabuk.com/news-article/digital-ad-spend-soars-41-hit-record-high-2021

https://www.tweaktown.com/news/85903/xbox-gaming-ads-could-supercharge-microsofts-10-billion-ad-business/index.html

https://www.tweaktown.com/news/85903/xbox-gaming-ads-could-supercharge-microsofts-10-billion-ad-business/index.html

https://simplywall.st/stocks/gb/media/aim-bids/bidstack-group-shares/news/were-not-very-worried-about-bidstack-groups-lonbids-cash-bur

https://earlygame.com/fifa/tactical-football-mobile-ea-new-game

https://realsport101.com/misc/tactical-football-ea-release-date-game-modes-features-licenses/

https://technosports.co.in/2022/04/26/tactical-football-ea-preregistration/

Someone on Twitter said that the new Tactical Football game developed by EA dropped the FIFA name to fill with ads without licensing restrictions. That would explain the delays?!

https://twitter.com/IbnBashir5/status/1519646927972876288?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet

is that why Bidstack couldn't announce who the AAA developer is? because they were waiting for Tactical to launch?

sorry I am a newbie ;) any chance the company could be purchased by Sony or Microsoft?

Multiple format advertising agreement signed covering the mobile portfolio of one of the world's leading AAA gaming companies, including exclusivity for one of the publisher's biggest sporting franchises.

Why can't they announce who the AAA gaming company is? It sounds like it's ES and FIFA mobile no?

https://www.businessinsider.com/sony-plans-to-sell-advertising-in-playstation-games-2022-4?r=US&IR=T

https://techcrunch.com/2022/04/18/microsoft-ads-free-to-play-xbox-games/?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFSf-85EGodPZDiSuis8spPGuC7PF3LgHvFYOQXQ_yptH9hEMBW-d8raUNQGbf0clzGlT4W-I6WmEG-NVd94aXFFo94LOLWaqiX6C3vpM65WaszdzQwfUSh8B2VDkWkhSqZjNMhVuTkhaKRFFRQddsvpMmLGfdRjniA43-AAVwsN&guccounter=2

Apologies if these articles have already been posted,
https://adage.com/article/opinion/why-gaming-will-be-next-huge-advertising-channel/2411381
this on is behind a paywall so not very helpful
https://www.businessinsider.com/12-companies-that-help-advertisers-reach-gamers-without-annoying-them-2022-4?r=US&IR=T

If I were the Marketing Manager of a major brand, I would tip my toe in the water with a first campaign to see how things work, then I would want to see some sort of feedback and figures as to how many people this campaign has reached and what they thought of the campaign. These big brands don't invest millions blindly without seeing some reports about the effectiveness of their campaigns. There's just too much at stake. I understand that there are some tools which allow to measure the success of a campaign but with IGA these tools are still not completely developed (BIDS is working on it, correct me if I'm wrong), so it may well be that brands are waiting for these measurement tools before launching more ambitious long term campaigns. I think it's inevitable that brands will eventually invest in IGA since less and less young people watch TV, the question is how long does it take for brands to fully immerse themselves in the game..

https://www.morningbrew.com/marketing/stories/2022/04/08/the-gaming-industry-wants-advertisers-to-take-it-seriously

https://www.marketingdive.com/news/gaming-advertising-marketing-Roblox-Fortnite-commerce/621675/