RE: Questor likes it - market doesn't that much5 Jun 2025 20:16
Don’t be daft in buying because questor says to. You need to do your due diligence. Look at balance sheet growth prospects, earnings versus competitors before you invest.
Just like when buying a car. You do research.
DGE sales were up in the 1st quarter of ‘25.
Iv been here since 2011, and it is heading back to this SP undoubtedly.
The culture / generation of GEN Z has changed since 2020. Thus could well be one reason & cost of living the other.
When you have generic brands at LIDLS / ALDI selling their own variation of rum / gin whisky, it’s no wonder people are not buying into DGE brand like they used to.
I’m one of them, stopped buying KRAKEN / Captain Morgan / Gordon’s gin, to buying Lidls own brand, and I have had a nice surprise. They are just as good if not better both taste & cost by a few GBP difference.
Market research is key to investing in consumer brands, just like with Unilever shares i also have had since 2008..
but key, is drip feed, don’t throw all your money in one go, also only top up if SP drops at least 10% from current position.