RE: Friday deadline?20 Mar 2019 08:27
It's a good experiment to wonder how things would be now if the previous CEO was still at the helm. Sergio came in and has spent a lot of cash on Redesigned. The costs escalated too which is a yellow flag. If they'd not bothered doing Redesigned, I think overall now, they'd be no worse off. There might even be more cash on the books. And stubbornly retaining the dividend as profits more than halved was a blunder.
Having listened to Sergio's presentations, he's never inspired me with confidence; he seems a little vague and as if he doesn't believe in what he's doing himself. It's most encapsulated by his oft repeated phrase of making shopping 'sociable, fun and confidence building'. The confidence thing is just weird and I've never got my head around it.