RE: why are they so incompetant?6 Apr 2019 15:19
I put a lot of blame on Redesigned, and that was SB's idea. Before he started, the business was steady, if a bit stale. It wasn't going anywhere fast, but consistently putting out earnings of ~£80m a year. Redesigned was meant to invigorate these figures - it has utterly torpedoed them. It has been doubly incompetent by costing far too much AND harming revenue.
All done in record time too, two years from doing okay to near insolvent. Once they take over next week, creditors would be crazy to keep the current BoD; they have damaged, beyond repair, a viable business. Were the previous management from circa 2016 still in charge, we'd be ticking along okay.
Now, with a deserting customer base and no clear idea of who a Debenhams customer is, it's hard to foresee any recovery, irrespective of who has control.