RE: usacpc11 Apr 2019 16:04
I remember seeing snippets of the meeting too. I couldn't decide whether what he was saying was trustworthy and sincere, or hyperbole and part of a game (like the highstreet being 'smashed to pieces', in November). MA is an unconventional and unpredictable character and thus I tended to disregard his input.
Plummeting cash-flow is probably the cause and what gave it to the creditors. The debt will have had covenants and DEBs declining revenues, squeeze on the working cashflow (credit insurance), the overspend on the ineffective Redesigned, the increasing rents, and all these problems unsupported by a business with intrinsically narrow margins. There was so little room for mistakes or delays. They made both and were toasted. The accelerating speed of the decline surprises me. The lack of transparency from the BoD about it infuriates me.
They must have known the iceberg was becoming increasingly unavoidable long before they said so. They kept saying things were 'tough', but changes were 'gaining traction' and the business was still 'cash generative'. Clearly all weasel words - legally insignificant, but ethically contemptible for leaving truths unstated. Insulting to all investors whose trust they have betrayed, even as the ship sank.