Oh yes Jeffery10 Jun 2020 11:07
I have to agree with Jefferies on this assessment of B&M. I was invested in B&M early on in to lock down, when I saw the queues at there shop. The gardening section was sold out most of the time. However more recently, I have noticed that a lot of the aisles have been empty, not sold out but not stocked at all. This has left the store with only un-essential plastic tat and fluffy cushions, which I think will not be priority. It is a shame that B&M could not (or would not) adapt to the lock down events, we searched in there for some garden games to keep the family amused, but alas only a few poor boxes of bits of plastic that at most would be a model or jug saw of a sporting game. I think in essence, Jefferies is right, there is nothing to entice customers in to the post lock down store. I did mess up the timing of selling my B&M shares, missing out on a lot of the rise, mainly because of this sentiment. However, if I held now, I would be looking to sell ahead of the crowd.
Jefferies reduced its rating on B&M shares to 'hold' to reflect gains in the low-price retailer's stock and weaker short-term sales prospects.
B&M has put in a resilient performance during the Covid-19 crisis with strong ambient food sales when households were stocking up and good sales of gardening and DIY goods as restrictions were eased, Jefferies said.
This performance has been rewarded by a rerating of B&M shares when rivals have suffered major downgrades. This will be borne out at the company's results on 11 June but superior earnings delivery will be harder to maintain, Jefferies said.
B&M's seasonal non-food products will be less in demand from July and its lack of online food sales, combined with consumers consolidating their shopping, has made its proposition less attractive, Jefferies said. The broker reduced its rating from 'buy and stuck to its 410p price target for the shares.
Whilst remaining clearly enthused by B&M's longer-term prospects, we see a weakening of UK consumer footfall into discount food offerings as a potential ST [short-term] unknown once the relevance of B&M's seasonal nonfood offering subsides," Jefferies analyst James Grzinic wrote in a note to clients. "Relative valuations near peaks prevent material short-term upside from here, with more balanced footfall trends likely to prevail in the weeks ahead."