RE: Pabu / When to Top-Up?8 Sep 2021 22:16
"There's more competition on line now re: style, attractive pricing, better photography & competitive websites" - exactly anyone can do this part. This nothing new and why these businesses trade on 12 - 14 forward earnings
What you have with boohoo and asos is a platform which allows two advantages which you haven't listed and what separates them from the old school
- distribution network which allows next day delivery for £10/ year. Most of the competitors you will be saying will be charging £6 a time. Also the ability for free return which competitors won't offer
- test and repeat using data and AI both to log individual customers, wider trends and then also use this data to create and push new trends with low cost (boohoo test and repeat with as little as 300 units. This would be in the thousands at a bricks and mortar)
- short lead times (in part nurtured through test and repeat) KM is a good example as lead times for seasons were 6 - 8 months. Boohoo have cut this to 6 - 8 weeks
All the above means other might have nice website and brands (or even good photos) but what boohoo have is trend. They are always on trend, always first (or very close to 1st) and they are cheap. All wrapped in a proposition where the customer gets clothes on demand and not rinsed for £6 delivery
Re Debs. There is a false narrative being oushed that somehow Debs and the brands there are the "game changer" they really aren't so don't get too excited. Pre boo buying they added only £100m of online revenue. Yes boo can improve that but vs PLT and boohoo that will be c.£2billion revenue this year you're missing the big picture
What is needed from Debs is a great operating marketplace as when working and scalable they are VALUABLE. Not on the high street sold for a very very high multiple. This is what Debs needs to focus on. Get investors seeing a valuable marketplace and get them to pay up - it's about value and not just profit
When you say "thin on the ground what do you mean?"