RE: Missguided27 Sep 2021 13:32
I don’t dispute the points on revenue growth. But for asos they can use M&A to further expand, drive traffic and force synergy
Missguided hits all of asos target market and is great internationally
It’s already huge on asos (1,800 sku as of today) so why risk this falling into hands of a competitor who might take it away? This is why asos paid for topshop. Topshop was a big chunk of revenue and asos couldn’t risk that slipping away
Why not grab Missguided rather than let it fall into JD?