RE: Results28 Sep 2021 18:40
hi Lorenzo
It's a fair point that isn't what management are doing. The message today was that growth and investment is happening and won't be slowing. The move and ambition for online was tuned higher over the same amount of time, growth in the partnerships sales engine, change in focus in product mix, new higher revenue target set for 2026 and then also 100 new stores
It isn't the case that they are just managing for cash atm. They are also building Rome
For me it's this message of "we need to invest" and also "look after the balance sheet" which has caused concerns as you've two big pulls on cash. All while the cash engine looks to be slowing (7% LFL fall in sales in current period)
That doesn't make for a comfortable mix. The other point is being omni channel sounds good but until each revenue scales you're adding a lot of fixed cost which you have to be sure pays off. Theres no doubt card have to go further online or risk death but as they go further this could be a cash burn if sales don't follow. Read the moonpig admission doc and how many data scientists they have. I doubt card have even a few (few adverts for them on linkedin) but you see the level of fixed cost here
Omni channel sounds great but it's a hard act to manage. Especially if you have declining revenue
couple that with a rasie
It's all a bit too unknown for me