RE: Eve and Me6 Jan 2021 19:15
ACB, I think that less than 4 years ago there was one single Eve product: the Original double mattress. Compared to those days, the range has grown hugely and whilst there are many 'add ons' to the Original (the Hybrids, the PJs, the bed frames) they're a fundamental part of the turnaround. CC clearly has ambitions to expand way beyond where Eve are now. Look at everything in a bedroom, then it's only a short hop into the bathroom.. the rest of the home..
Bricks and Mortar stores have made fortunes selling things for the home. Why shouldn't it be Eve online now?
The dad of a college friend of mine (late 1980s/90s) turned a big safety company into a top 100 company after they (almost accidentally) picked up a controls manufacturer and the dad saw the potential. He was super-driven type and almost uniquely talented (if not easy to get along with).
If CC is talented enough she will make sure that Eve grow fast, given that they have this opportunity now. It's really down to the person in charge and so-far-so-good with CC. Eve doesn't look to be going bust anytime soon so she certainly has the opportunity to take Eve very far if she has the vision and the energy.
I won't myself pretend to be able to fully understand accounts when they're published but I'll certainly be interested to see if there's more than £8 million in the bank, come Jan 21.