RE: THE ADVISORS13 Apr 2025 10:35
I think Belgrano sums it up perfectly there.
We know the products are great and it works. We are just struggling with management wasting opportunities of things that should be relatively simple.
1.) If they are going to do an interview and sound enthusiastic then do the same in an RNS so the majority of the market sees it instead of the few that tune in to an IMC. It’s obviously how SA is feeling so there is nothing wrong with reflecting that in an RNS if it’s genuine.
2.) If they say they are going to do something then either do it, or if something crops up which stops them keeping their word, I.e and NDA, then bring it up and tell us rather than have the market waiting for it and it never coming, I.e confirmation by RNS some revenue has been received which never came.
3.) Have back ups, this is a business with plenty of fruit to pick. If we had an Acne launch/deal in the first quarter and Axis going into retail like it was strongly hinted we would have, it would have negated the negative reaction. But we haven’t had those and we haven’t been told why, so the market is already nervous.
4.) Don’t then stop giving out information/interviews/forecasts because they dislike “having their feet held to the fire”. If the information given out is realistic it should be called “doing your job” to bring the successes home. We are not bothered if something is a few days late or if the plans have changed slightly for reasons that crop up in day to day business, we understand, but of course we feel frustrated if something is said which we hang on to as possible upside to our share price and then it is completely ignored and we are treated like we simply don’t understand. We understand.
I think at running a business, SA and MR can do it as well as most, maybe with a bit more vigour required to get things done. A delay, a poor launch, a formulation, they’re all problems to be solved and the sheer time it takes to solve the problems, if they are solved at all, is a problem in itself. I can put that down to workload and recommend they get an extra head in (and not one on 250k, there is lots of great talent out there working from 30k up!) for each of the ‘projects’ that could pack a punch (I.e acne) so they are being driven full time rather than the 3/4 hours a week SA may allow them.
The real issue is the communication with the markets and that should be as simple as hiring a new PR firm that actually understands the situation. I cannot even fathom how the same thing happens so many times over, Elric tells SA, the market is telling SA, the chairman, the marketing firm, then the same happens again. How. Monday Tuesday Wednesday next week the PR firm could be sacked and a new one appointed to help better communicate with the shareholders. That would be a quick win that would solve many problems for SA and allow him to do the job he is paid to do and bring in the successes that we expect he can.
Sign In
Follow the stocks
