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The rise of the Ocado SP certainly helps - especially after the news that the Court battle with AutoStore is over - good news for all Ocado Solutions Partners.

The main driver for the Ocado SP is however the burning of the shorts.

The ideal I think would be to have a pedestrian traffic free route from Westminster through the Parks to Marble Arch then along the full length of Oxford Street to Tottenham Court Road and south again via Leicester Square and Trafalgar Square to Charring Cross and the river, linking to the Thames Path - a Tourist trail with short links leading off to the main attractions, eg The British Museum.

All nicely confirmed by RNS this morning - should be another good week!

If Westminster City Council were really serious they would make Oxford Street into a pedestrian only zone through the day from Marble Arch to Tottenham Court Road.

Interesting - Thanks Neil.

I assumed it was still a lively shopping destination.

Not sure M&S would get very far asking for a rent reduction - large buildings in that part of London are few and far between and could have a multitude of uses - they would probably tell M&S where to go, also they know that M&S would be very unlikely to close the store.

Gove 1 Archie 0

The best option, as always with winners and assuming CWR becomes a winner, is to take some profit when the SP clearly becomes over brought but leave the large part of your holding intact for capital growth, the SP could easily be many multiples what it is now in 5-10 years, and dividends will also follow.

Its probably better to admit defeat for now and try again in about five years time.

Its the flagship store and they could never find a replacement site.

Also the most shorted company ITM - 4.7% - is up 10.42% today.

I know everyone looks at this, but I think it deserves to be highlighted today - ha ha ha!!!

1. Blackrock Investment Management (uk) Limited 1.05 % 5,906.13 M GBX -859.86 M 537.6 -1,236.81 M

2. D1 Capital Partners Lp 1.21 % 6,806.11 M GBX -990.89 M 620 - 600.54 M

3. Gladstone Capital Management Llp 0.65 % 3,656.18 M GBX -532.30 M 620 -322.60 M

4. Kintbury Capital Llp 0.79 % 4,443.66 M GBX -646.94 M 535 -947.54 M

5. Whale Rock Capital Management Llc 0.60 % 3,374.93 M GBX -491.35 M 504.4 -871.53 M

Sum: 4.3 % 24,187.01 M - 3521.34 M -3,979.03 M

Valuing Ocado has always been problematic - in much the same way as it was with Amazon in their early days.

This is why the SP is so volatile.

The SP simply moves on sentiment created by current finances and the macro.

The macro is the biggest factor, during the pandemic the SP shot up and become massively over bought because the Ocado sales model was so attractive, even though the company were totally overwhelmed by demand and lacked the resources to fully benefit.

I think now we are opening a new chapter in the fortunes of OCDO and the SP will continue to rise with the market on improving sentiment.

Yes, as good as we could have hoped for this morning and the market has responded very well.

The start of a new chapter and a good time to invest.

The main thing is that Ocado Retail is back in profit.

A good deal of credit for that must go to M&S for their enhanced marketing role.

Shorts down to 4.3%.

Most notably Gladstone closed with a huge loss but opened another short that is currently in profit.

My guess is that they will start to fall back now and the SP will steady and move with the market.

Very satisfied with these numbers.

Good progress in tech.

Retail back in profit.

Well financed.

Its still a waiting game but the focus has returned after being deflected by growth problems.

No real response to the excellent trading update but that seems to be the norm at the moment with most AIM listed companies.

As long term holders we have to pick the best investments and TRX certainly qualifies.

The problem is that AIM only seems to reflect true value for the larger companies that list here, usually when they are large enough to move to the main market.

My guess is that TRX will eventually be a takeover target and that will give us all a decent return.

There is absolutely no doubt that China and Germany are leading the way on hydrogen and other renewables now but it has to be noted that they are two of the biggest offenders regarding climate change - both burn huge amounts of coal.

Most other nations are falling woefully behind, including the US, with plenty of words but little appetite for change.

The UK has the advantage of wind power but the lack of drive to fully benefit from the resource.

So as investors to Ceres we still wait while Governments and big business get their act together and climate change wreaks havoc.

No doubt the shorts will try and pull down the SP on Monday and will probably have some success - especially if the market has a poor day.

But, I am optimistic that the half year results for the group on Tuesday will be better than expected and the Ocado Retail trading update will also be much better than March with a move back to profit expected by Christmas.

So by Friday close on the 21st July the SP could be hitting the 650p mark.

Mapper

https://shorteurope.com/details_company_all.php?&land=united_kingdom

Click on the Ticker Link for full history

Its obvious that the shorts will trade their way out of tight spots to minimise losses and that a lot of the current volatility on OCDO is a result of these endeavours.

As Investors we are currently blind to the true share valuation here, but that will probably all change when we get the half year results next week.

It seems to me that the shorts have tried to extricate themselves from the mess they created, probably before the results, and have failed.

Next week could be interesting.