Cake14 Aug 2015 23:25
About a week ago, I visited my elderly mother in my home town which I had moved away from more than 30 years ago. Whilst she was in hospital, I took the opportunity to visit the town centre for only the 2nd time during all those years. Many shops had closed, many shops had open and many had changed their occupancy. There was a new shopping centre/complex where previously there had been a brewery!. I was wandering around living in the past, remembering or trying to remember what had been what, busy talking to myself (nothing new there!). In the new complex there was a Patisserie Valerie (or however it is spelt)!. At 6.45 p.m it was quiet and so I took some time talking to the guy on duty. It seemed it was doing ok but once the schools go back it would be quiet again. What caught my attention was just how many cafes there were in the area. A street nearby was littered with cafes and restaurant (never use to be) with places to sit out and enjoy the dry and warm weather. PV wasn't in the most eye catching area of the complex, a little hidden away. My concern was the amount of competition and the comment that many consumers tended to be loyal to their preferred cafe/eating/drinking place. PV had been in the location for about a year I understand and was still building on its customers.
This is probably a one off, but I did feel a little uneasy(?). I would imagine CAKE would have done its research thoroughly beforehand, so they probably know what they were doing and believe they have something different to offer, so perhaps I should rest assured. At present I am reasonably content to keep holding. It is good and reassuring to see the share price rise. No reason for me to sell my holdings at present. I am happy to see any share price rise in an orderly fashion, it makes me feel I can rest/sleep easier. And of course there is more to CAKE than just PV.
Regards
CM
PS Never too sure if it is such a good idea to revisit a place where we have grown up. Of course things will have changed, sometimes for the better (not always). Why, I remember there being just the one road bridge over the river, the brewery, the old swimming baths, the trolley buses...........(oh shut up you silly old fool!), ha ha!.