WHY I bought back in5 Nov 2025 15:55
I have held OCDO shares on 6, maybe 7 occasions and am now buying again. I posted a while ago that I had turned positive after the shock of the Kroger announcement and promised to set out the reasons why. I never got around to doing that, but I have dug out my notes(yes, scruffy sheets of paper with scribbled writing!).
Here is a brief summary.
1 The Kroger problem
The comments about a review of the OCDO deal were, as most of us know, made by a temporary CEO who came out of retirement to take the helm at Kroger. I have no doubt that he, like me, has reviewed the Kroger rollout and has some doubts about it. He's right, and this is why I think so.
First, the USA's bigger cities are vastly spread out, occupying hundreds of square miles beyond the high-rise centres, so vehicle journey times to supply dozens of homes are much greater than you would expect in the UK. I guess this led to lower deliveries per hour/day, more mileage, driver hours, etc.
Second, the choice of cities to start seems to have been based more on the availability of warehouse space, rather than the optimisation of customer locations. Of the top ten Kroger/OCDO locations, only 2, Dallas and Chicago are in the top 20 US cities by population; some of the very largest(NEW YORK, LA, HOUSTON)have not yet been set up for OCDO warehouses.
That I suspect, means that the efficiencies, customer volumes and quantity of sales are not meeting expectations. It is therefore no surprise that a review is in train. That, however, does not necessarily mean the reduction or even cancellation of the rollout strategy or the prospect of ending the agreement with OCDO , though it might well mean different criteria being chosen for further rollouts.
2 MKS/OCDO
Changing tack, today's news suggests that the MKS tie-up is rapidly approaching break-even or may soon be profitable, and as I stated in a post this morning, there is every prospect of an MKS bid to buy our OCDO and use them as a supplier rather than a partner. As the JV moves into profit, it means IMV that its value ought to be at least £ 1 billion, which goes a long way to underpinning OCDO's current Market cap.
3 Anecdotal evidence next, unreliable but relevant.
I have a son who lives in the eastern suburbs of Sydney (the posh bit)and I spent three months in Oz this winter, during which I met a surprising number of customers(mostly v of the Coles/OCDO link up, reaction is highly positive, OZ is almost a duopoly when it comes to groceries, Coles and Woolworths (remember them?) dominate the market and Coles is seen as the more upmarket brand and It looks like the OZ business is flourishing.
Finally, as I have mentioned on a number of occasions, OCDO stock is very tightly held, which magnifies movements both up and down, so, as and when a more positive outlook is seen, the SP will react with a much greater SP jump than one would expect for a company of this size.
I have made money here before and, buying at these levels, expect