RE: Profit...11 Aug 2020 14:28
Jimini,
The brand issues that you mentioned were already priced in pre covid. So even with those concerns, the SP has massive headroom towards 300p and that’s without any major turn around.
Let’s not forget, when the brand was selling well, the SP peaked at 2000p. So first stage, ensure covid survival, this could see an SP between 200-300p. Next step return to sales growth and profit over the next 3 years. Which gives the SP the potential to return to its previous highs! What stop you get off at is up to the individual.
Dunkerton isn’t some employed MD, his personal wealth is heavily linked to the SP, so the incentives are huge for him.