Langton on site visit6 Jun 2018 08:43
MARSTON’S VISIT TO NEW BUILD PUBS, LODGE ETC.:
Introduction:
• Marston’s has been building new pubs since its 2009 Rights Issue. More than 200 have now been constructed. Locations have been specifically chosen, layouts (south-facing beer gardens, play areas etc.) have been tailored to the retailer’s needs and there is no tail. Lodges have recently been a feature and are expected to be allocated more funds going forward.
Trading, capital spending etc.:
• At its H1 numbers last month, Marston’s indicated that it would scale back its new openings programme. The group points out that:
• The market has been very difficult to read over recent months. Varied weather, an early Easter, sunny Bank Holidays and now the World Cup have meant that comparables have, well, not been very comparable.
• Economic indicators are mixed. Retail sales are poor but real wages are now back in growth. A degree of caution may be called for before committing funds.
• The ‘car-crash’ in casual dining has yet to work through. More sites may become available and supply may be reduced.
• Marston’s has been adding to its land bank and has the capital, the sites and the people to step up its opening programme quickly if circumstances warrant it.
• Re discounting, Marston’s maintains that this is endemic and is a reaction to oversupply. Marston’s makes selective offers (often via in-pub table talkers) but does not voucher in the way that the casual diners do. For permanent discounters, it is hard to see a road back.
• Customers are loyal only to the discount and it is not possible to give discounts only to wavering would-be customers. All customers may avail themselves of vouchers and margins will suffer.
• An alternative to price cutting, Marston’s maintains, is better service, a more pleasant ambience, interesting buildings etc.
New Build Pubs:
• These should be built to the operator’s specifications re location, size, layout etc.
• Marston’s has built over 200 new pubs since 2009. Over 60% of its Destination pubs are less than 10yrs old. Where freehold, these have generated a ‘double digit return’ on capital. It is hard to dispute the group’s claim that this has represented a better use of capital than would have a major acquisition such as Orchid or Spirit.
• Freeholds are typically funded and built from Marston’s own resources. A number of freeholds have then been sold and leased back over a 30-40yr period at rents below 4%. There are no covenants.
• As regards trading, Marston’s maintains that the food market is reasonably strong, but competition is intense. Themes (if one is to avoid discounting) include premiumisation, convenience and provenance. Venue ‘character’ and the price sensitivity of its patrons tend to be inversely correlated.