Context4 May 2022 18:58
I have been in and out on a very regular basis with boo since it first went public. I have been trading since 2001. I am by no means an expert and even if I was, being how the market works, I still wouldn't have had a flawless record with stocks.
I am on an average of £1.27 with BOO. I thought it was very frothy at £4.00 plus and turns out I was right. I didn't know how right I was and neither did many fund managers, or even the BOD who bought at higher prices than we are seeing right now.
Now, In my mind I am thinking and seeing many stocks off recent highs due to shared obstacles we are seeing around the world that have been mentioned daily on here. To say BOO is the only one with challenges is like saying the UK is the only one suffering inflation/high energy costs etc
What we have seen in history is that these factors hit a peak and come down, have we hit that peak? Who knows.
I don't think for a second that people will stop living. We still have high employment. Everyone I know is taking holidays this year, the outlet shopping centre near me was rammed at the BH. The sun will start shining people will start living like no tomorrow and spend money. If money is tight, those that travelled with BA/Virgin may fly Easyjet/Jet 2. ( I hold IAG and not the latter. Those that shopped RL and TH may buy more budget items.
The question you need to ask yourself is do you think BOO will continue to grow market share, will supply issues iron out? And can you foresee a statement along the lines of better than expected etc coming back. Because when your at the bottom its easier for things to rise than when your over rated.