Podcasting2 Jul 2023 16:55
Still a growing sector… this is from the most recent Edison Research study…
42% of Americans 12+ have listened to a podcast in the last month, a new all-time high and up from 38% in 2022
So 15 million new podcast listeners added in the US in the last year.
Re Spotify… Spotify in particular took a celebrity route - Sussex’s, Obamas, Oprah Winfrey, Kardashians. None of these worked. I remember one of the slides in the investor deck highlighting a key belief of Boom that podcasting is an independent creator medium - authentic voices are what audiences connect with and the same in Sports podcasting - shows from the official sports rights holders or teams struggle to build audiences, but independent voices thrive.