Member Info for bigbadbob79

Difficult to call as it's small volumes traded. I'm toying with the idea of buying some more. Sat on a reasonable profit at the moment but I can see the price picking up considerably if the turnaround plan bears fruit. It wont happen immediately though, they more or less said in the last report it would take a year or more to start having a significant impact due to lead times, tooling etc.

I want to hear more about the Disney deal and how they are going to leverage that.

I also think they need to invest in some promotional activity. There's been a resurgence of interest in "real" toys and activities over the past few years but Hornby aren't really visible in the wider market place. I'm hoping they deliver on improving the offer on their traditional modelling market and use the Disney deal to get a new generation of hobbyists and modellers as future customers.

I overheard a guy on the train last week, clearly some sort of technical mid-level manager at BT from the way he was talking. He was chatting to someone about the DT deal and other topics. I started to pay more attention when I heard him saying that BT research labs were devising a means of delivering gigabit broadband using FTTC technology. So no need to replace the "final mile" copper with fibre.
Perhaps all that copper has value after all, if it means there's no need to install fibre to every premises?

I think this is under the radar at the moment. The Disney deal could potentially be huge and lead to significant growth in the business if the rest of the strategy is executed properly. I'm seriously considering buying more, but need cash to pay for lots of stuff being done on the house at the moment. That said, I'm tempted to raid the kitty anyway.

I picked few of thee up when the annual report came out. A bit of a stinker on the financial front but I liked the plain language and acknowledgement of where the strategy had gone wrong and what was being done to fix things. Also it was made clear that the improvement in financial performance would not be immediate due to lead times etc.

Obviously others liked it too as the price soon rose. That was before the Disney deal as announced.

I'm really excited by the Disney deal - it's not hard to imagine a "Hogwarts Express" train set and the sort of volumes that would shift. Not only that sales boost but it could potentially bring lots of new blood into modelling and drive long term growth.

I view this in the same way as Games Workshop, which was failing a few years back, look at it now. Unfortunately I didn't buy in on GAW as I thought the "one man store" strategy was am mistake and thought there was an element of arrogance/complacency in the annual reports. How wrong I was, had I bought in I'd now be sat on an 8-bagger and enjoying dividends of around 25% of my buy-in price.
I think Hornby could do something similar, if the strategy is properly executed. The brand alone must be worth a fair chunk of the current SP.