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Tkd, averaging down can be a good idea when it's safe things like ftse 100 shares, but more risky with the more volitile stuff. If you are uncomfortable about the amount you have staked on this, I wouldn't rush to average down. As Powerpeople1 mentioned eailer it is extremely unlikely that anyone will call the bottom correctly. Generally it pays to wait before averaging down.

Hi tkd, I can understand the nerves. I would say that it a matter of how you feel about losses. If you have invested a small sum and you can afford to lose it then you shouldn't worry too much as you have applied a sensible attitude to investing. At the moment there is scope for movement both up and down. If things are very volitile say double digit % movements it can be tempting to panic and sell out, but the next day could just reverse that, so always better to wait until the next day. If movement is more gradual then it's a matter of seeing what the trend is. If its creeping up, then wait until you think you have made a sufficient profit. If it is gradually going down then its a case of deciding if you want to sell and keep (say) 50% of your investment or carry on holding if you think that the downward trend will end and it will begin to rise again. One thing that puts me off boohoo is the lack of a dividend to help mitigate the risk of holding long term, but generally I would say this is a good punt and I am considering buying myself. I am sure others on here will give some advise on risk and holding your nerve as well. Good luck.

Agreed Peoplepower1

Looking at the chart it looks like boohoo where hit pretty hard by the covid slump of March and did go to circa 180. However like a number of other companies booboo did recover fast and has performed well, its a key reason for why I am keeping a close eye on it now. As you say lessons will have been learnt from the first wave of covid and indeed it is not certain there will be a second wave, I am just being as cautious. Hopefully I won't miss out on an opportunity and I wouldn't be looking at this share if I thought it was only down hill from here. Hopefully things will stablise soon and it will be time to buy.

Pepolepower1, thanks for the informative replies yesterday, good posts again today. I am sure everyone is looking forward to an sp recovery, but I am still wary of the consequences of 2nd wave of covid (vancine news not withstanding) I think I mlght get a chance to buy in at 1.75 or maybe less. Watching this one closely next few weeks /months are definately going to be hard to call. Gla

When primark, were caught out over Bangladesh supplier issues they acted to cut links with the suppliers that had tarnished thier reputation. Boohoo needs to do something similar now. Definately could be good contrarian punt, but without serious action to mitigate against reputational damage and the risk of a second wave of covid makes it a big risk! Will be watching this over the next few weeks weeks for posable buy in.

Good post and factual. The shame is reputational damage also comes with an emotional element. The faintest whiff of modern slavery is bad news even if no notices have been issued. Also remaining listed on the less regulated aim market could be raising a few eyebrows in the current reputational storm. Boohoo have definaly got to get a grip of situation if they want to turn things around.

As much as I would like people to get what they want, 7p is moving in the wrong direction! Looking forward to a good week.

Not sure about micro buys adding up to a big buy. Personally I wouldn't want all those transaction fees.

I am just glad they are gone. It was looking really dodgy before SAG success. We look to be in a much better position since regime change. I do wonder if satu's MBA is just an expensive strip of toilet paper given the state of things prior to regime change.

Yup totally agree RW. Think it is a shame that Trump just doesn't engender trust. The key ponit of course is that US resources could be part of the solution and we don't want to cut off our collective noses to spite our face.

Perhaps that story should be taken with a pinch of salt, but it defiantly plays towards my suspicion that the US is very self serving at the moment and not to trusted. American resources in vaccine development would be welcome, but I am so untrusting at the moment that I can't belive that any help would not be at a cost of the sort that the US population would be vaccinated before anyone else is.

The thing with bonuses is that the directors can vote on them. That said we would expect them to be reported in the company accounts. I doubt any bonuses paid would be xxxx take in light of concerns already raised. Anyone can request a copy of the accounts, so that is exactly what I will do later in the year.

I do agree that this is an opportunity and we know that there are updates on products scheduled for later in the year.

Hi Max, I am in the same situation as tcxman. There are quite a few of us.. I would say advising writting off the loss is a tad insensitive. There is big diffrence between advising a degree of caution and deramping. As buffet says be fearful when others are greedy. My original investment was reduced from 2k to 50p! However I have put in some more since regime change as I think there are reasons now to be optimistic about future sp performance. I although I hope for a return second time arround I do not begrudge anyone who has suffered in the past and advises caution.

Just reading posts below, saw one about globalisation and the need for smaller banks. I don't see how it follows that lloyds would be broken up. Broken up by whom? For what purposes? For what reason? On what justification?

Apologises, just worked it out. Just never come across half year references before.

Just confused by the start date on the RNS. it says H1 2021. Is that a typo and it should read Q1, or does it mean something else?

I would agree with mathsproof. The only thing I would mention is that 2019 was the year of confetti shares and a real killer of value and the ultimate reason for why George and Satu had to go. This is very much a new animal in the hands of the new BOD and there is reason to feel confident in the future now. I have been in since 2012 so if I have optimism it should be a clue that there has been a major culture change here.

Chart wise I would say there are some good signs. As the 20 day average has taken a dip I imagine the 50 say average will so as well. However as the sp has stayed above the 50 day average there is scope for optimism. A little bit of news to boost the sp back above the 20 day average might help us get back over the 200 day average. We haven't been over the 200 day average in years,. If we breach that and can stay above it I would say that would be evidence of an awesome company turnaround.