RE: Reflections on week and TU23 Jan 2021 05:53
Value - wise
You have a knowledge of insurance but (sorry) don't seem to back it up with detailed research and commentary.
You questioned my minimum basis of the business valuation £900m the goodwill. I provided some detailed point in support of it and noted Bennettts (our motor cycle insurer for newbies) sold at twice its goodwill valuation.
I think margins will stabilize because of the three year fixes - 60% take up for Saga branded. Your view is the fix is a pitfall !
1. fixing a premium at say £400 for three years in NOMINAL terms is excellent particularly in a world of low inflation low interest rates and as you are so keen to point out ultra competitive markets. We've locked the customers in at a good price in a falling market. Whats not to like !!
2. Why in the post (might be others not you) do we think the customers are smart enough to realise this and move on. They have done this consiously and because they want to. That's the whole point !
3 We also actually lock them into the much more profitable add ons e.g legal costs / recovery on the same three year basis and presumably pocket three lots of commission from the service provider !
4. The terms and conditions are below - but none of the risk is with Saga. Have an accident / get a conviction etc and the fix lapses.
5. The notes to the accounts indicate they are deferring recognising income up front on some aspects of the three year deal. This is a seriously good thing and means cash up front / no risk . It indicates benefit received on day one of a policy should be for accounting purposes be spread over the life of the fix.
Just like the first mover advantages on mandating vaccinations the three year insurance fix is appropriate to our client base and clever in terms of stabilising insurance margins . I would actually go as far as to say its genius and the best (maybe only !)legacy that Batcheler left us.
Insurance margins show signs of stabilising at the interims and that will continue in the TU as the greater proportion of three year fixes provides a floor (think of it like a hedge in a world of falling oil prices )
Here are the terms from the website
Why might your price change?
• You make a claim
• You get a driving conviction
• Insurance Premium Tax increases
• You make any other changes to your insurance, such as changing your car.
Towards the end of your year’s insurance, we’ll send you a renewal invitation with the price for your next year’s policy. If nothing has changed, the price will be the same as last year.
Can I leave during the three years?
Of course! Your price may be fixed for three years, but you’re not tied in. It’s completely up to you if you choose to leave when your insurance runs out at the end of each 12-month term. If you wish to cancel your policy at any other time, you can but there’ll be cancellation fees to pay.