RE: Spot on....excellent trading update9 Nov 2022 09:29
"'Would'?"
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Grezzz, would, could, should!!
I'm no economist but inflation is an increase in the cost of 'something'. Even when inflation falls to zero the cost of that 'something' remains the same (it doesn't decrease), which could/would/should eat into profits if that 'something' is a raw ingredient to ones product.
Increasing the selling price of your product is one way to couteract inflation.....but a highly skilled mobile workforce will always seek inflation matching/beating wage increases, which are probably baked in (hence use of 'would' I presume).
Bit disappointed/surprised they couldn't get ITVX ready for the start of the football. I would be slightly worried that by 8th Dec people's soccer veiwing habits were decided. But hopefully the novelty of ITVX will attract plenty of viewers who will stay for the long term.