Bid for M&C Saatchi Performance3 Nov 2025 08:34
'Brave Bison, the next-generation marketing and technology partner for global brands, notes recent press speculation and confirms that it has submitted a non-binding proposal to acquire the companies, trade and assets comprising M+C Saatchi Performance ("MCSP") from M&C Saatchi plc for an enterprise value of £50 million.
The intention of the Company would be to combine MCSP with Brave Bison's existing performance marketing operations to form a scaled digital media challenger to the global marketing networks. The combined business would be one of the largest independent performance marketing companies outside the US, with a market-leading presence in UK and APAC with no substantial regional overlap.
In the year ending 31 December 2024, the M&C Saatchi plc Media Division, of which MCSP accounts for the vast majority of net revenues, generated net revenue of £26.8 million and delivered growth of 8% year-on-year. Should the acquisition complete, MCSP would be expected to contribute a minimum of £8 million in Adjusted EBITDA, increasing the enlarged Brave Bison pro-forma Adjusted EBITDA by over 80% to £17 million.'
'The Board of M&C Saatchi (the "Board") notes the recent press speculation relating to the Company's M&C Saatchi Performance division (the "Division"). The Board can confirm it received an unsolicited approach for the Division from Brave Bison Plc (the "Offer"). The Board is of the view that the Offer fundamentally undervalues the Division and does not reflect the future prospects for the Division which forms a core element of the Company's growth plans; as such no discussions are ongoing.
The Board remains focused on delivering value for the Company's shareholders.'
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