RE: The future of Ai..will it ever make money ?15 Oct 2025 11:56
From Publicis earnings call.
'Since the emergence of Gen AI three years ago, a lot has been said about its impact on our industry. When it comes to Publicis, let's be clear: today we are winning thanks to AI. This is visible in our industry outperformance in Q3 and in our guidance upgrade. It is mainly due to our €12 billion investment in data, technology, and AI over the last decade. We acquired Epsilon, but also Retargetly and Lotame, to lead in identity resolution, which is absolutely necessary to truly deliver impact with AI. Today, we are enabling our clients to directly engage with 91% of adults connected to the Internet globally.'
'hey are currently facing a marketing landscape that is more fragmented and complex than ever, where tech giants are spending billions on new AI technologies and infrastructure, multiplying the number of platforms and channels and making it harder to reach and engage with audiences. As a result, none of our top clients allocate more than 4% of their total marketing spend to a single platform. In fact, across our top 20 clients, the average spend on their largest platform is just 2%. In this context, our role as a trusted neutral partner able to deliver consistent cross-platform messages, optimize their budget, and maximize return on investment with full transparency has never been more important.'
'It allows us to carve out a wide space for ourselves by serving as the connective tissue for our clients, technology, data, and agents, creating the AI-powered marketing solution that they really need to win in the future. AI is also a way for us to continue to increase our addressable market. By using AI to integrate new capabilities into our data and tech backbone, we are developing new sources of growth. A clear example is our influencer business, which is materially accretive to our growth. By using AI to connect Epsilon data with Captivate technology and influential creative network, we have built the world's largest and most powerful influencer media platform, enabling our clients to deliver the same reach that they can get at the Super Bowl for only a fraction of the cost.'