RE: Qu: When did it all start to go wrong at ODX?6 Sep 2023 15:39
It was why I was rather pleased that the new non exec was appointed. Sadly, this came just as the only other credible member of the executive team walked out.
You are right - corporate governance is vital. It is often lacking within the SME sector. It is why they ended up having to get in consultants when they were in a mess. If they had done things correctly the consultants either wouldn't be needed or when the warning signs appeared.
You can't manage it if you don't measure it. It was ever thus.
As for the question - this is an interesting one and one I blame myself for being sucked in. I abandoned due diligence and my own investment metrics. I saw a company that made covid tests during a world first covid lockdown. What wasn't to like? The rot however had set in long before.
If you actually study ODX they have kept going due to selling off assets and raising money. Rinse and repeat. Colin was appointed in 2018 to fix the mess - it is a familiar story - lack of comms, poor results, costs too high, poor governance.
As an example - mainly because some are holding onto this prospect. In 2018 they wrote in RNS the following:
"As part of the strategic review noted above, we are actively pursuing opportunities to target and add additional sales channels which we firmly believe have the potential to create significant value in the world's largest market for food sensitivity testing."
In the raise that followed the money was meant to go on improving prospects in the US.
In 2017 they had ISO 9001:2008 and ISO 13485:2003 for Pune (India) but failed to bring this QMS to the UK.
So in answer - it was in 2017 when things turned from being a profitable company to the mess that has resulted today. This was due to weak management and poor governance leading to ambition overtaking ability and inability to take the steps needed to correct it.
I believe this company is now in a death spiral. It will be when, not if, they go and the only other question is if anyone will pick up the scraps.