RE: Balanced article in Money Week 💰26 Jun 2024 10:56
Hi PPYWGDA,
Thank you for sharing the Moneyweek article.
This paragraph stood out for me.
“Saga has had a difficult few years, its brand is well trusted by its main market, the over-50s, and the size of that market is growing steadily. According to the latest UK census figures, the number of over-65s in the UK and Wales has reached record levels.
And unlike other market segments, the wealth of the over-50s is booming. One in four pensioners in Britain is now a millionaire thanks to soaring property and pension values, according to government data.”
25% of SAGA’s target market are Millionaires !!!