RE: H&B purchase25 Jun 2018 16:34
The conventional business model would suggest not IMHO. Normally new product launches put at least part of the financial burden on the supplier, so both DSM as the supplier of Fruitflow, and Provexis as the supplier of the finished product, (possibly also the manufacturer of the capsules), would need to contribute.
Of course we have no way of knowing if a conventional model is being followed. Nor do we know how the sales direct by Provexis, or the profit share contribution from DSM, have been affecting cash reserves over the last year. The only hint being that no more funds have been called for, much to the ire of Les Miserables.
My own opinion is that, if funds are called for to support a much bigger stockholding to supply a much bigger potential market, the they'd have no issues in raising them. If it proves to be self funding, I'd be surprised and delighted.