RE: I don't understand anything17 Dec 2025 10:45
Think there’s a lot going on behind the curtain, it may seem like they should have hunkered down and used just heat to make some money and let the share price improve but their duty is to the long term success of the company not just to short term making the shareholders happy. Without an integrated distribution method sales of Justheat could well have been looking to underperform. In theory this acquisition will help us hit the ground running. The fact that its loss making isn’t too relevant as it had been aggressively growing to establish itself in the sector which in theory we can now capitalise on. Becoming profitable may still be some time off but growing revenues will bolster the share price in the medium term. Big dilution sure but if the alternative was a bit of a drift higher followed by weak sales our best case would end up being an unfavourable sale.