RE: Fundsmith sell DGE9 Sep 2024 00:48
I’m not sure much can change for a company like Diageo. They sell premium every day products.
The world economy is in a cyclical down period for a few years (albeit we are in it for two years already)
People choose cheaper products in times like these .
I haven’t been buying as expensive wine, beer , and don’t drink spirits. But I know a lot of people were drinking Johnnie Walker in lock downs. The novelty had worn off and it’s expensive in bars.
Eventually the economy will turn and on average is on its way up long term , hence buffet buying in reliable companies and brands for the long term. Once things improve in the west and China, this will start performing again despite a mediocre management team.
If Ukraine and Russia possibly negotiate it will recover faster, although unlikely.