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The SaaS solution offers an open ecosystem with well-known partners and well-documented APIs for extensive flexibility and simplified targeted ad delivery. Harmonic’s SSAI solution is proven to deploy at scale as part of an open ecosystem with Google Ad Manager, allowing for deeper access to Google’s ad monetization suite, including demand-side partners, reporting, analytics, and ad quality controls, resulting in more granular targeting.Integration with Beachfront’s sell-side ad server enables video service providers to maximize existing inventory. VOS360 Ad SaaS is also integrated and deployed with other industry-leading ad decision servers and supply-side platforms, including SpringServe and Equativ. Additionally, VOS360 Ad SaaS is also integrated with Mirriad’s virtual product placement insertion technology to enable individual targetability at a massive scale.VOS360 Ad SaaS can be used with Harmonic’s market-leading VOS360 Media SaaS, or with third-party origin servers, addressing the market demand for SSAI solutions that offer third-party origin support.Why VOS360 Ad SaaS is GroundbreakingA breakthrough for the video streaming industry, VOS360 Ad SaaS offers several innovative features and benefits: Low latency: VOS360 Ad SaaS supports low-latency HLS and DASH formats, ensuring a latency of about 3 seconds or less with targeted ads which is critical for live sports streaming.Geo-redundancy: Cloud geo-redundancy, source redundancy, and multi-CDN path diversity ensure high availability.

Targeted addressability: With VOS360 Ad SaaS, advertisements can be personalized to the user level, increasing viewer engagement and improving CPMs for video service providers.Scalability: VOS360 Ad SaaS provides unparalleled scalability for a superior viewing experience and is proven to scale up to millions of concurrent viewers.Dynamic brand insertion: VOS360 Ad SaaS enables video service providers to create more ad inventory without increasing the ad load. Field-proven reliability: Deployed at scale, the solution provides industry acclaimed reliability for ad revenue streams.VOS360 Ad SaaS is being used by leading video service providers, including MSG Networks, to transcode 65,000 ad creatives per month, support 260 million ad impressions per month, and serve 12 billion manifests per month. Harmonic’s VOS360 Ad SaaS deserves to win this award for enabling video streaming service providers to deliver targeted addressable ads to viewers at scale, with low latency and high availability, boosting monetization.

Details

Published: 31 December 2023

https://www.digitalmediaworld.tv/awards/harmonic-vos-360-ad-saas

One of the most admired agencies in Brazil particularly for their diversity and inclusion values ties in nicely with Mirriads diversity marketplace

https://musebycl.io/2-minutes/2-minutes-felipe-simi-founder-ceo-creative-chairman-soko

Huge building banner further down page

https://www.adstasher.com/2024/02/dove-campaign-asks-tourists-to-question.html?m=1

And the last Publicis link works in their PROGRAMMATIC department BTW

Here's Publicis take on it

https://www.linkedin.com/posts/yara-dally_gcc-connectedtv-partnershipsuccess-activity-7163080504764755969-2xVM?utm_source=share&utm_medium=member_android

Very busy company ACTUALLY CURRENTLY RUNNING CAMPAIGNS AND GENERATING REVENUE.

https://www.linkedin.com/feed/update/urn:li:activity:7163196570098720769?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7163196570098720769%29

Crystal is MBC Group’s top performing Turkish adaptations to date, receiving an average 15% TV rating, more than 230 million plays on Shahid and around one billion views across MBC Group social media.

The marketing campaign concluded with great results recording a remarkable increase in awareness across the GCC by 52%, favorability by 25% & perception by 33%.

This uplift in awareness, favorability and perception was also reflected in the sales of ‘Good Girl Blush’, which increased by an exponential 39%, elevating the rank of the fragrance to become the #1 SKU for Carolina Herrera for 2023 and top #5 SKU in the region within the top 100 feminine fragrances.

Commenting on the strategic partnership, Amir Salaheldin, Digital & Media Manager at Puig Middle East, adds: “This collaboration with MMS and Starcom has not only elevated our brand visibility but has also set a new standard for impactful brand communication and business growth in the GCC region. As we celebrate this achievement, I want to express our deep appreciation for the passion, dedication, and innovative thinking that fuelled this ground-breaking campaign. Puig remains at the forefront of luxury, and together, we have created something truly exceptional.”

While Romy AlAlam, Senior Media Manager at Starcom ME, shared “With Shahid releasing more premium content on its platform, and with the growth of CTV in KSA and UAE, Carolina Herrera wanted to leverage their innovation for their Good Girl Blush launch. We trailed the new digital approach on Shahid along with the 3D and OOH product placement by applying a multi format approach on Shahid along with opting for a digital post-production integration. The latter was done as an ever-green product application, which was measured through a BLS to verify its value and impact. The results showed a Brand Lift of 52% in Brand Awareness and 50% in Recent Usage. This made us the first luxury brand to pioneer the digital postproduction integration with Shahid – a fact we take great pride in.”

Great audio description on the huge success with KPI's of the premium quality campaign

https://adgully.me/post/5474/carolina-herreras-good-girl-blush-soars-with-innovative-shahid-partnership

MBC Media Solutions (MMS), the commercial arm of MBC Group, Starcom Middle East and Carolina Herrera

Great banner

https://campaignme.com/mms-starcom-me-and-carolina-herrera-unveil-new-campaign/

Big lots, Car Max, Ben & Jerrys, Old Spice and many more (just can't make out the 30 screen mix up on my laptop)

https://www.linkedin.com/posts/mirriad_blackhistorymonth-blackhistormonth24-blackmedia-activity-7161356426055970818-WjN-?utm_source=share&utm_medium=member_desktop

£2 mill rev on 8% exposure to "manual only" US Market Merciaman

Should equate to £6 mill rev as Mirriad have NOW (after new agreements) got exposure to 25%

If Mirriad get the next 30% that they are currently negotiating on (as per recent RNS) that should get Mirriad to your said £11 mill breakeven or CF+ profit rev without any programmatic sales

The BOD stated in the August webinar a programmatic Tier 1 should equate to $25 million revenue

Mirriad Advertising (MIRI) we can be cynical about awards, however Trusted Partner Network Gold Shield status, is an industry recognition owned by the Motion Picture Association, the American trade association representing the five major film studios of the US and Netflix. It serves as a benchmark for content security standards. The recognition is a critical enabler of MIRI partnerships with the leading entertainment and media companies in the US. This news follows the recent December y/e trading update where it reported, losses and net cash of £6.1m. Also, that agreements are in place to supply its in content advertising technology to partners representing c25% of the total US TV advertising market, up from 8% in Q3 2023 with substantive negotiations ongoing with two further US majors, representing an additional 30% of US TV advertising market.

Comment: The shares are back at 1.75p and a mkt cap of £8.6m and further substantial partnerships seem set to be ‘rewarded’.

Here's the article

https://ipbusinessacademy.org/inventive-ais-dominant-design-metaverse-use-case-protection-ai-generated-characters-%f0%9f%8e%af-ip-management-pulse-4

For all the IP doubters mentions Amazon

Why do we have to watch advertising on Amazon streaming soon 🤔? Well: Among other things, because Tencent has such a good IP strategy with Mirriad for AI-based product placement 😮!

From January 29th, Amazon Prime Video will begin to interrupt films and series in streaming with advertising. Unless you are willing to pay an extra fee per month. 𝐈𝐭 𝐰𝐢𝐥𝐥 𝐜𝐨𝐬𝐭 𝐔𝐒$𝟐.𝟗𝟗 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒 𝐭𝐨 𝐧𝐨𝐭 𝐬𝐞𝐞 𝐚𝐧𝐲 𝐚𝐝𝐬. Since Amazon already knows very well about users and their purchasing behavior, it is expected that Amazon will generate additional sales of around US💲5 billion from individualized advertising

The question is: Why does Amazon make this so clumsy? Why not a much more elegant product placement? Quite simply: Because Tencent and Mirriad have patented it. Tencent owns the media platform WeChat and integrates advertising messages seamlessly and imperceptibly into the stream of existing (old) films with AI.

This works excellently 😲, influences the viewers’ purchasing behavior and is not annoying – it’s just that it is 𝐡𝐞𝐚𝐯𝐢𝐥𝐲 𝐩𝐚𝐭𝐞𝐧𝐭𝐞𝐝 𝐛𝐲 𝐌𝐢𝐫𝐫𝐢𝐚𝐝 and is therefore currently not available for Amazon. Hence the clumsy advertising on Amazon from January 29th.

24. JANUARY 2024

Inventive AIs, Dominant Design, Metaverse, Use Case Protection, AI generated characters: 🎯 IP Management Pulse #4

BY TOBIAS DENK 5 MIN READING TIME

Triplelift had 3 senior execs liked Mirriads TPN Goldshield award maybe they've looked into the patent situation and have decided to partner with Mirriad let's see

What is Virtual Product Placement using AI?

https://www.linkedin.com/pulse/what-virtual-product-placement-using-ai-james-lerner-004xc?utm_source=share&utm_medium=member_android&utm_campaign=share_via

Dynamic brand insertion are some areas where AI is improving video workflows.

"IS" that's a very important two letter word in Harmonics blog

Trend 2: The rise of artificial intelligence in video streaming

In 2024, artificial intelligence (AI) stands at the forefront of operational efficiency, content creation and quality enhancement in the video streaming industry. AI's role has expanded beyond content recommendations to a broad spectrum of applications, reshaping the streaming experience.

Now, let's explore AI's significant capability to impact video operations and enhance the viewer experience.

Optimized video workflows: AI can be implemented at different stages of the video workflows for automation and optimization. Content-aware encoding, automated channel scheduling and dynamic brand insertion are some areas where AI is improving video workflows.

https://www.harmonicinc.com/insights/blog/video-trends/

BTW the Indian 3 year renewal yes 3 years for those doubting the balance sheet of Mirriad to potential customers

Oh and it's Actually Disnet that's signed that 3 year deal announced today

Disney Star, formerly known as Star India, is an Indian media conglomerate owned by Disney India, which is the Indian regional subsidiary of The Walt Disney Company.[1] Headquartered in Mumbai, Maharashtra, Disney Star runs more than 70 television channels in eight languages, reaching out to 9 out of 10 cable and satellite television homes in India.[2] The network reaches approximately 790 million viewers a month across India and more than 100 countries.[3] Disney Star generates more than 30,000 hours of content every year.[4] Disney Star is the largest television and entertainment network in India

IMO the recent 4 mill of distressed sells from Parkwalk has given 30-50p disgruntled LTH'S the opportunity to average down if like me believe the company is in the best growth phase of it's history

IP Group hasn't sold any not even the directors who have personal holdings

Parkwalk have their assets under management have shrunk considerably now only investing in university spin offs needing cash therefore having to sell any liquid assets like a plc like they say on their website "maintains investment independence"

Parkwalk benefits from £1.3bn group resources but maintains investment independence

Parkwalk is the UK’s most active investor in the university spin-out sector, and currently has over £500m of assets under management. We have invested in over 160 companies across our managed funds, including funds managed in conjunction with the universities of Oxford, Cambridge, Imperial and Bristol.

In 2017 Parkwalk joined forces with IP Group plc, a FTSE 250 listed company.

Last TU even mentions extended cash burn not just me