Member Info for 2phevs

According to Omnicon CEO

https://www.linkedin.com/posts/cnbc-tv18_storyboard18-activity-7154298995844997120-4__e?utm_source=share&utm_medium=member_android

OOOO you are a joy JDF7 surprised you haven't sold your 3% of portfolio that is Mirriad but I think you enjoy being negative

Anyway I think Mirriad would just walk away if term weren't acceptable as they now have 30% hopefully 60% if they get the other 2 super majors availability to the US market

Mirriad achieved £1.5 mill with 8% availability to the US in 2023 so hopefully 30% guarantees worst case with just manual £6 mill revenue which would extend cash runway way into 2025 but if programmatic kicks off Mirriad could be seriously cash flow positive

You can access it on the "Media" icon on this site

https://www.lse.co.uk/media/mirriad-advertising-fy24-update-h6b8qc4aeumvghw.html

Like the bits at the end stating "extended cash runway against guidelines and 2024 is a phase shift significantly increase the companys value proposition"

Mirriad Advertising's strong progress bodes well for 2024

https://www.proactiveinvestors.com.au/companies/news/1039243/mirriad-advertising-s-strong-progress-bodes-well-for-2024-1039243.html

Mirriad Advertising (MIRI) The year end Trading report of December shows revenue of £1.8m up 20% while the Interims to June reported little Revenue growth at £592k but an operating loss of £7.5m. The H2 cash burn rate is reported to be lower than expectations and is evidenced by Y/E cash of £6.1m down from June’s £9.8m. There are agreements in place with supply side partners representing c25% of the total US TV advertising market, up from 8% in Q3 2023 with substantive negotiations ongoing with two further US majors, representing an additional 30% of US TV advertising market. They will use MIRI’s AI-powered virtual in-content advertising platform to generate specific incremental ad revenue via in-content product and brand placements. Miri’s ad format does not interrupt the program which is much preferred by the viewer.

Comment: At 2p with a £9.8m Mkt Cap it does not reflect the size of the opportunity just the current tight cashflow… maybe it should seek a US listing.

As the CFO put it 2023 was all manual imagine a lot of that expense gone

Once programmatic starts this H1 Mirriads already developed AI will take over Jarv55 saving a lot of support staff could cut overhead by half and put Mirriad into CF positive later on this year

"Super Majors" not US majors like AMC Mirriad signed last qtr Jarv55 Mirriad got 1 super major Paramount last quarter who are 16% the other 2 super majors together account for another 30%

Hopefully a substantial improvement in positive forward looking actually invested posters as well

Love the SUBSTANTIAL IMPROVEMENT from the new CFO

Like how the new forward looking CFO has put it

Nic Hellyer, CFO at Mirriad, said: "Our operating profile is changing fast. Revenue generated in 2023 reflected the fact that the business was still operating in 'manual' mode, with less than 10% of the key US market. With the majority of that market now under contract or in serious discussions, a firmer starting pipeline for revenue and multiple programmatic integrations underway to change the way inventory is sold, we are focused on delivering a substantial improvement in performance in the current year."

Market is supposed to be forward looking not like these boards for disgruntled previous holders

Thought revenue would've been a bit more but thought cash would be below £5 mill so evens out lat years performance

Mirriad have gone from having 8% of potential US Market availability to more than 25% in Q4 and with negotiations ongoing with 2 "super majors" that will increase Mirriads availability to US market to nearly 60% with programmatic revenues starting H1 THIS year

Looks got for the forward looking investors

Yes LL just hope it's for a very good reason maybe its in a closed period with some insiders with some important news and that's why share price not supported for a few days. let's see I'm happy with loads of momentum here

Music deal today Vevo and US Media looks like Mirriad on to something extra

https://www.linkedin.com/posts/usmediaconsulting_us-media-vevo-the-worlds-leading-music-ugcPost-7155563323931930624-9NiC?utm_source=share&utm_medium=member_desktop

Just released Music Marketplace really taking off

https://www.linkedin.com/posts/mirriad_virtualproductplacement-virtualproductplacement-activity-7155585055266922497-mbR1?utm_source=share&utm_medium=member_desktop

Simple search will tell you LL its one company and a M&A/private capital adviser hands up any retail investors using these two nominees answer none

Torch Partners is a leading M&A and private capital markets adviser to the Digital Infrastructure, Software and Technology sectors.

IW&I/Rathbones Nominees (Investec Wealth & Investment is committed to protecting our clients’ assets and money. The following document

outlines our responsibilities to you and how we hold assets and money on your behalf.) wholly owns four Nominee Companies, Ferlim Nominees Limited, Rensburg Client Nominees Limited, Hero Nominees Limited and Spring Nominees Limited

Rathbones now over 17%

LL are you saying that Rathbones Wealth Management Nominees (previously Investec) that held 10% 8 months ago but have been adding around 1% per month are a huge bunch of retail investors

Pretty sure it's a cover for ii's but dyor

Not just Nissan and VW VPP

Opel Astra confirmed by CEO now

https://www.linkedin.com/posts/sandra-freisinger-brandedentertainment_virtualproductplacement-mirriad-brandplace-activity-7155498830757511168-Wdhq?utm_source=share&utm_medium=member_android

The only TR1 sell I've seen in a long time was a couple of mill from M&G which was hoovered up by a 4 mill TR1 from Rathbones on the same day and the took a few more mill the other day

IMO Bentley the ii buys trump but dyor

Nissan Ariya 23 & 32 seconds (only launched last year) seconds shows what the programmatic screen looks like

Campbells soup cans 34 seconds

Best Buy bag 36 seconds

And a whole load of new logos on 39 seconds including Coca Cola and Aldi

Carte Noir and Doordash 57-59 seconds

VW ID3 on 1 minute showing German Language

https://www.mirriad.com/advertisers