Member Info for 2phevs

Https://www.adweek.com/adweek-wire/mirriads-diverse-supplier-marketplace-sees-exponential-growth-in-2023/

Past few years it's been mid Dec or mid January Jarv

£16 bill mcap Nidec

Here's Mirriads post about the award

https://www.linkedin.com/posts/mirriad_sherunsit-activity-7141454889980735488-lj75?utm_source=share&utm_medium=member_android

Https://sherunsit.org/event/in-person-event-working-mothers-of-the-year-awards/

Https://www.linkedin.com/posts/mthernandez_cesvegas2024-ces-activity-7141116198137614338-ju_0?utm_source=share&utm_medium=member_android

Opel advertising was integrated into two episodes of the primetime format “Local Hero”, which at first glance is hardly perceived as such. Specifically, this is a poster for the new Astra Electric, which was subsequently inserted into the digital broadcast material of the TV show thanks to virtual placement.

The secret recipe of this advertising format is the artificial intelligence of Mirriad, an international specialist in the field of virtual placement. The AI ​​analyzes the footage shot and makes recommendations for scenes that are suitable for the desired integration. Mirriad is represented by Brandplace in the DACH region. Agency owner Sandra Freisinger-Heinl is one of Germany's leading experts in the field of branded entertainment and product placement.

Bet they've earned a few quid off this campaign for Opel via proSieben

Nice graphics

https://www.inar.de/virtual-placement-brandplace-integriert-opel-werbung-in-local-hero/

Just released artical today

In a huge sprawling city

https://www.magnite.com/press/magnite-expands-global-presence-with-opening-of-first-india-office/

Yep Mercia that's the figure I get which is an all time revenue record

Compared to last years decline and the disappointing H1 23 revenue this is a great turnaround giving them more cash runaway and the ability to hire for the programmatic explosion in 24

No worries jdf

My logic on "Advertising sales driven by a company's partners" Means revenue in my book

Hopefully a release soon confirming great H2 revenue and cash runway extension into 2025

WHAT'S NEXT SALES MOMENTUM AND FUTURE OUTLOOK

Virtual product placement (VPP) and in-content advertising sales driven by Mirriad’s partners have grown by 67% YoY since 2022. This uptick underscores the accumulating impact of previous agreements and successfully executed campaigns. Leveraging the networks and infrastructure of these companies to drive more sales also emphasizes the advancing maturity of the in-content format and its deepening integration with partners' strategic plans and structures.

Here's the link taken from the LinkedIn post

https://blog.mirriad.com/mirriad-expands-vpp-reach-new-partnerships

Yeah nice find Jarv Mirriad did say $25 mill revenue per Tier1 at the last webinar with Mirriads new programmatic version

Just released on LinkedIn now at 67% increase on last years revenue so definitely going to end at an all time record revenue smashing 2021 when the company had a mcap of nearly £100 mill..

2024 is going full on tried and tested programmatic with big master agreements in place bargain SP at the moment IMO

Gobsmacked that we're not above 3p after news and revenue increase crazy

Yesterday's RNS stated revenue to October was 53% higher than the whole of last years rev so around £2.3 mill hopefully best 2 months will bring another £1.7 mill in ...

That should bring cashburn right down and rather than cash runway of August 24 push it out till Q1 25..

If 24 campaigns increase with all the news could be breakeven or CF+..

Not seen Target or Best Buy mentioned before

We've executed successful campaigns for Lexus L'Oréal Target Best Buy and MANY MORE via 60 yes 60 media partners (serious pipeline)

https://www.linkedin.com/posts/stephan-beringer_what-a-fantastic-finish-to-an-incredibly-activity-7138179473081806848-fZbV?utm_source=share&utm_medium=member_android

DMc don't start that I'll start my Rick Astley dance

Can't wait to see their pipeline figures