Member Info for 2phevs

80+ advertisers ran campaigns with Mirriad in 2023

45 in 2021

60+ content partners in 2023

22 in 2021

£2 mill revenue 2021

£ 80-120 mill mcap 2021

£??? mill rev 2023 (mentions 67% increase YOY from 2022 got to be around at least £3 mill)

£??? mill reduced headcount cost savings 2023

£4-16 mill mcap

New version 3 automated API interoperable programmatic system tested integrated and now operating

Mirriad in a far better capability position than 2021

Hopefully some great cash generative campaigns in place for 2024 with the 100% increases in Advertisers and Content Providers since 2021

When the camera goes to a shot of the players taking a break you can't see the logos only when the camera is filming play the logos are superimposed hopefully Magnite has utilised Mirriad for this makes sense as Harmonics recent post about Mirriads use for live sports was mentioned

Also Stephan been liking a few of an Aussie/New Zealand posts Belinda Rowe at Sky and commented about nice working with you

https://www.linkedin.com/posts/magnite_magnite-serves-up-programmatic-advertising-activity-7153151436229341184-Y323?utm_source=share&utm_medium=member_android

This from Maria most recent post mentions Pepsi

Pepsi banner in this video as well states "BETTER WITH" in the banner@23 seconds left on video

But the work we're doing in Music is by far the biggest game changer for our space. What started out as a passion project (introducing Mirriad’s AI-powered virtual technology to major artists, directors and music labels from my former life in the music industry), turned into our industry's first-ever VPP MUSIC MARKETPLACE. We created a seamless way for brands to show up in premium music content by pairing VPP with traditional product placement, at scale! In the last year alone we placed brands like Corona, L'Oreal, Pepsi, Rockstar, Mountain Dew, and Lexus into videos from top artists like Tainy, Coi Leray, Kali Uchis, Karol G, Micky Singh, Lil Dicky, Akon, Chiquis, Fat Joe, RMAND, Alex Ponce, and Swizz Beatz (and more!). And we're just getting started.

Here's a peek of some of my fav brand integrations from 2023. Looking forward to what 2024 has in store! 🔥

https://www.linkedin.com/posts/mthernandez_2023-was-undeniably-the-most-rewarding-activity-7148838821072183297--ImG?utm_source=share&utm_medium=member_desktop

States "TASTE THE VICTORY" on the in-content banner similar to the recent Loreal banner

Huge Superbowl kudos to Mirriad when confirmed in the next update hopefully

20 seconds in

https://www.linkedin.com/posts/steven-williams-b4b8604_pepsicoproud-fritolay-superbowllviii-ugcPost-7151210170792988672-w6yr?utm_source=share&utm_medium=member_desktop

We’re gearing up for one of the most important times of the year for our business – Super Bowl! With National Football League (NFL) playoffs underway, we just launched a new Frito-Lay TV commercial starring football legends Rob Gronkowski, Marshawn Lynch and Troy Polamalu as they rediscover the taste of victory – with a Lay’s-inspired twist.

What’s most exciting about this commercial is that it features two of our own Route Service Representatives, Jason W. Young and Vicente Licerio, bringing the celebration and confetti to our customers.

No wonder Maria was mixing it at NFL at the end of last year

This posted by a top guy at Pepsico who liked a recent post by Maria

Seen at least 3 items that Miriad would of been involved in in this short video

https://www.linkedin.com/posts/isaacpagan_pepsico-fritolay-creativity-ugcPost-7148330757013364736-pcje?utm_source=share&utm_medium=member_desktop

Only showed up this evening

One at 2.71 and the biggest at 2.80 no wonder there was a 2.86 UT at the 8.50-9.00 am auction

this morning

Shame for the 1 mill seller yesterday at 2.22p

Beyond targeted advertising, the emergence of FAST channels presents a lucrative opportunity for monetization. FAST channels with heightened personalization will achieve the highest revenues. Video service providers will explore virtual product placement and large-scale server-side ad insertion for low-latency live sports streaming to meet the demand.

Love it

https://www.tvtechnology.com/news/harmonics-2024-outlook-pressure-to-monetize-content-will-increase

Just putting this out there joining dots A guy from Amazon one from Flywheel digital (now owned by Omnicom who posted this link) another from Omnicom and a senior couple of ladies from Tiktok (one is LEAD COUNSEL) have been liking Mirriad posts on LinkedIn recently

This could be why...

https://www.linkedin.com/posts/omnicom-media-group_2_omnicom-makes-influencer-driven-first-mover-activity-7151243916799836160-r-6A?utm_source=share&utm_medium=member_desktop

Reckon their average is around the 5p mark now which is around cost price £5,000,000 for 17%

For them to be break even Mirriads mcap would need to be more than £25 mill

This investor or investors at Investec/Rathbones nominees are really hovering shares up they've purchased another 5% in the last few months over 17% now nearly up to a 100 million shares now look up Nick Vaill at Invetec he's been liking a lot of Mirriads Linkedin posts recently

Did you dial in to the last 2 Webinars JDF? if you did you will know that a question was asked how much revenue will a Tier 1 contract bring in for Mirriad? the answer was 25 million

Sorry Jarv got you mixed up with that JDF7 guy

More new hires announced always a good sign

https://www.linkedin.com/posts/philipmattimoe_hiring-activity-7148972204448235522-VnCN?utm_source=share&utm_medium=member_android

Talk of the devil just had this alert through from linkedin via Maria

BIG programmatic announcements coming soon

https://www.linkedin.com/posts/mthernandez_virtualproductplacement-ces2024-activity-7148811006910103553-40ZW?utm_source=share&utm_medium=member_android

Mark Melvin and Maria are going to Vegas CES 9-12 Jan all Mirriads partners are there

Should be something after that

Https://www.linkedin.com/posts/mthernandez_2023-was-undeniably-the-most-rewarding-activity-7148838821072183297--ImG?utm_source=share&utm_medium=member_android

Deary Deary Jarv

You didn't include the link to Rathbones nominees buying double what M&G sold.

Very obvious either a disgruntled old lth or got caught on a spike wonder if you've sold out yet

Imo the rns wanted to point out that multiple avenues of funding for expansion of supplying critical material (now supply constrained) is being explored with a convertible £6 mill back stop in place if required... just my take of the financing section of the rns

The impact on graphite from the proposed measures by the Biden administration to hold back tax credits under the Inflation Reduction Act ("IRA") to vehicles made using battery components or raw materials sourced in Foreign Entities of Concern ("FEOC").

https://www.northerngraphite.com/perspectives/