Member Info for 2phevs

That's what you call working smart

As part of the Agreement, the Partner has committed significant resources - including its sales and marketing teams - to take the new in-content inventory to market, beginning in March with one of the Partner's highest rated programmes distributed across TV and digital.

Well done Mirriad

Defo busy in Europe

This from the end of last year mentions McDonald's (and others) insert into a program called "who steals the show"

https://www.socialmedia-magazin.info/uncategorized/virtual-placement-brandplace-integriert-opel-werbung-in-local-hero/

Yeah Troajan

Loads of old shareholders sold out on the recent rise due to no programmatic revenues mentioned in trading update..

But I follow virtually every employee and they're definitely busy..

When the 1st programmatic revenues get announced with a new major contract there's probably no one left to sell soon oversold here..

Hope you're doing good m8

And more

https://www.linkedin.com/posts/louis-wakefield-1a933762_virtualplacement-virtualproductplacement-activity-7169277360364584961-jQBu?utm_source=share&utm_medium=member_android

Elevate video monetization strategy and maximize revenue with Harmonic’s VOS®360 Ad SaaS. With innovative features like AI-driven dynamic brand insertion

What's New in the Video Monetization Landscape

https://www.linkedin.com/pulse/whats-new-video-monetization-landscape-harmonic-qfz7e?utm_source=share&utm_medium=member_android&utm_campaign=share_via

Including sports video in video

Very busy company

https://youtu.be/cFDivUP6ZB4

Very busy Jeep and Lysol

In a collaborative study with neuroscience company Spark Neuro, we explored into the intricate interplay between the emotional tenor of content and viewers' reactions to virtual product and ad integrations. It turns out that simply focusing on positive emotions such as happiness or excitement is not necessarily the best approach. Instead, a variety of intense emotions that captivate viewers can set the stage for a memorable product and ad integrations. Consider, for instance, a Jeep Wrangler billboard placement that thrived in a nerve-wrecking, suspenseful scenario, resulting in an 8% surge in brand value. Similarly, Lysol demonstrated its prowess when situated in a scene featuring gruesome imagery, contributing an impressive 17% augmentation to its brand value. This nuanced understanding of emotional dynamics underscores the potential for creating impactful and memorable brand experiences within diverse and suggestive contexts.

Programmatic

The integration of programmatic approaches for in-content formats represents a pivotal shift, and also marks the genesis of a groundbreaking intersection where content, commerce, and marketing converge, creating a new synergy that redefines the landscape of advertising.

https://www.streamingmedia.com/Articles/Post/Blog/Strategies-That-Make-AI-Powered-Virtual-Product-Placement-Soar-162814.aspx

Https://www.linkedin.com/posts/stephan-beringer_today-im-excited-to-share-mirriads-latest-activity-7168620751380439041-uKPN?utm_source=share&utm_medium=member_android

Https://www.linkedin.com/posts/louis-wakefield-1a933762_virtualplacement-virtualproductplacement-activity-7168609779920158720-8a1p?utm_source=share&utm_medium=member_android

Been walked down big style here Troajan seems for some tax efficient trades of equal amounts within a few seconds at a tiny spread

The Cynopsis Standouts recognizes exceptional individuals who have left a significant mark in the past quarter by creating and implementing innovative solutions in diverse areas, including technology, team management, fostering team spirit, and beyond.

https://www.linkedin.com/posts/mirriad_cynopsisstandouts-cynopsiswinner-mirriad-activity-7168249394712993792-UyhM?utm_source=share&utm_medium=member_android

Here's the Disney TPN link

https://www.linkedin.com/posts/trusted-partner-network_cybersecurity-entertainment-tpn-activity-7167935713626312707-Cv2F?utm_source=share&utm_medium=member_android

Basically states if you want to have access to our content we trust TPN (probably gold shield partners only) members

Maybe Disney announcement next

Very strange same figure trades with a small increase in SP on the second trade this last week or so almost like a switch from a share dealing account into an ISA where it's done in a

instantaneously at a very small spread could be TAX efficient

Dg Put out below revenues even when posting best ever increases a few months prior

Giving a reason for the last weak holders to let go of there final so they don't sell into the programmatic news when it comes

The info is in the cash figure at year end

Can't find anything myself Bentley

Had a reply from IR saying how unhappy the company is with the share price but they are sticking to their plan and achieving term shareholder value.

Checked over 30 employees linkedin no leavers, nothing on glassdoor etc etc

Just sentiment, disgruntled LTH's tree shake and placing chatter let's see luckily no leverage issues with me

There's some weird things going on with the likes of renx and he1 ten bagging on no news or a small hit of helium Davey

This hasn't happened here.

Well seems like someone is hoovering them up Rathbones??? Like they have been doing for the past 6 months

Yep M&G doubled down on the 3p placing from 36 mill to 70 mill their average is probably 10p+

Imo this could be a warning shot across the bow to "get on with it" after the presentations and promises made just before the 3p placing let's see

2 days ago

Albeit, subsequent developments indicate a more nuanced narrative, with Magnite announcing integrations between its video ad server SpringServe and OpenPath, as well as BackStage, Yahoo’s equivalent of OpenPath. Separate sources told Digiday the SpringServe integration is a critical part of OpenPath’s CTV rollout.

Meanwhile, a separate CTV executive, who also declined to be named due to their employer’s PR policies, told Digiday that they believed The Trade Desk is trying to sensitively handle the politics of this stage of OpenPath’s rollout.

“I think they’re trying not to scare everybody on the SSP side and make too many waves,” the source said. “I mean, who knows when they’ll make a big move and start to funnel everything through OpenPath, but right now, they want to play with everybody.”

https://digiday.com/media-buying/the-trade-desk-is-rolling-out-openpath-to-ctv/