RE: Let’s be honest here .14 Feb 2025 08:57
@David, anecdotal evidence is important and shouldn't be underestimated. I remember reading this once and after doing so asked my wife what she thought was trending that might be an interesting investment and she said she noticed Michael Kors bags everywhere at the time so in we jumped and did ok out of it before exiting. I started investing in M&S in 2021 after buying Kingfisher in 2020 and selling in 2021 because I had already done ok and didn't think it had much more legs, and boy was I right because it's still stuck around the same level. So I was looking for somewhere else to put this pot and I read about how well the Next SP was doing and how depressed the M&S SP was and that it was embarking on a transformation. My mother always bought her Xmas food and clothes from M&S many years ago so was aware of it's importance so I decided to dig a little deeper reading articles and looking at its offering on their website but wasn't 100% convinced until they popped up on Facebook (probably FB tracking my cookies pushed M&S to me) and when I looked at it a little closer I saw that it had around 5 million followers. I thought wow, so I went through their posts and I noticed that the interest around Xmas time for their food with views, likes & comments etc was incredible and there was also positivity around their clothes but nothing compared to food. So I followed up on the clothing piece to check out their strategy of what they were trying to achieve (food was a given) and thought they were worth a shot so I jumped in, also due to the launch of Ocado.com. Also, doing a search on the internet for M&S brought up a ton of articles about how many certain items of clothing were selling and giving a feel of 'craze'. Another catalyst was Cheryl Potter joining the board from PE (I've mentioned this before) and the comments Archie Norman made about her being a superstar in that industry which made me think that they brought on board an insider because maybe the end goal was to sell - I still believe this could happen - so I increased my stake but do generally play with it depending on sentiment (without selling all) which is also pretty much worked out for me. I have never sold M&S 100% and I tend to sell a % (say 80%) if I think the period is very volatile with the hope of adding again at lower prices back to the original value, so in the end I make more. Sometimes it works, sometimes it doesn't but the sum of the 2 is positive. I never sell 100% if I believe in a stock because it's easier to add again when you are still invested than if you exit completely, the stock rebounds quicky, and then you're nervous it might go back down again so you sit it out and then up she goes (sods law) and the you struggle to re-enter again. At least that's how it works for me emotionally anyway. Unfortunately, living in Italy, I had to bet a little blind on M&S because I couldn't engage with the real world of seeing, touching and feeling their offering. Good luck