Imperial Brands Share Price (IMB)

Sollyi, "It is likely going to hit them very hard from what I gather "

Where did you 'gather' your objective information please ?

heres my take . *** of the packet stuff,if you ignore the pun.

uk currently has around sixk million cigerette smokers. around ten percent of population

about forteen million people are under the age of eighteen. so if you say ten percent of these could end up smokers. then you have one point four million. imperial together with another major controls about eighty per cent of the market. so loosly we could say that going forward they will loose about five hundred thousand of new smokers . there is of course the element of older smokers dying which is around thirty thousand per year if we work on the forty percent of market assumption. so all in inmv they should easily be able to absorb this. we then have future generation products that should also fill a gap. inmo

I would be surprised if the UK was much more than 5% of sales?

The price may wobble, which may be an opportunity for some.

It is only a problem if the EU follow suit.

It is likely going to hit them very hard from what I gather.

From what I can tell Imp doesn't break down by country their revenue, so given what seems a likely ban on people born 2009 onwards being able to smoke in the UK, does anyone have a reasonable estimate as to the hit Imp will take (If we don't do a New Zealand)?