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Mr M
The possible SEYE wins from Ford you refer too, may well have only been dual launch netting by Ford. SEE are currently incumbent and expanding too new programmes has a far better chance of achieving production units. Additionally, with SEE supporting Ford in relation to the Mustang investigation in the US, allows SEE to show / prove the validity of its product and service it provides too its customer. These investigations are extremely thorough and will bring us v close with the customer in my exp. Bodes well for SEE in my view.
The Geely subsidiary says it will offer hands- and eyes-off driving at speeds up to 130 kph in Europe.
BEIJING – Geely premium electric carmaker Zeekr will follow Mercedes-Benz and BMW by offering Level 3 autonomy in European markets where the technology is allowed, the head of the brand's Swedish R&D facility said.
Starting next year the automaker's two European models – the X compact SUV and 001 midsize shooting brake – will offer hands- and eyes-off driving at speeds up to 130 kph (81 mph), Zeekr Technology Europe boss Giovanni Lanfranchi told Automotive News Europe.
So far, only Mercedes-Benz and BMW offer Level 3 capability in Europe. The German automakers limit use of the autonomous driving option to highways and a maximum speed of 60 kph.
Mercedes will increase that speed in Europe to 90 kph by the end of this year, head engineer Christoph Starzynski told journalists on the sidelines of the Beijing auto show here last week.
A LOOK AT THE LEVELS
Automakers and technology companies have used the Levels of Driving Automation, as defined by SAE International, to describe the capabilities and limitations of automated driving systems. Here are those levels and examples of some systems.
Level 0 -- A human is driving at all times. Features are limited to warnings and momentary active assistance, such as automated emergency braking.
Level 1 -- A human is driving at all times. Features support steering, braking or throttle inputs. Adaptive cruise control is an example.
Level 2 -- A human is responsible for vehicle operations, even if they are not actively controlling the vehicle. Features provide both steering and throttle control, such as lane-centering and adaptive cruise control at the same time.
Level 3 -- An automated system is responsible for driving when engaged in a specific area, such as a highway, but a human driver must take over when the system requests they do so.
Level 4 -- An automated system drives, and a human has no role in the driving process. These systems may operate in specific conditions and limited areas. No vehicles with these types of systems are for sale to consumers.
Level 5 -- The same as Level 4, except these vehicles can drive everywhere in all conditions.
Chinese EV makers have rapidly rolled out Level 2 autonomy in their home market but have been more cautious about offering those systems in Europe, where they need to access new mapping.
Level 3 autonomy is not currently permitted in China.
Zeekr was the first automaker to use Mobileye's advanced Supervision suite of sensors, which give its cars a top level of advanced driving assistance but stop short of allowing the driver to hand over full control.
https://europe.autonews.com/automakers/zeekr-joins-mercedes-bmw-adding-eyes-hands-driving
Anyone want any better signals to come out of SEE? I understand peoples frustration at the past couple of years but surely the rest of the year should be good. Mr Ive re-buying tells me loads as to what he is expecting.
I feel more confident this week than i have done for months :)
Paul buying
Martin buying
Nicks rare comment on Linkedin
Magna winning Pace Award for mirror
Magna mentioning SEE
SEE marketing Mercedes
SEE/Magna possibly winning back 1/3rd of contract that was awarded to SEYE in Dec 22 with Ford
Hoping the TPIs are good! Looks like next week now as they dont RNS on a Friday much.
The big one is August for me, TPIs and results
I say this takes a major bullish turn any day now...
This is what I was waiting for the CFO buying!
The guy who crunches the numbers & knows whether we will achieve profitability in 2024/5 is buying more shares!
Very very positive in my opinion 👍
He now owns close to 8 million shares.
More director buying!
Sorry whatif, I take the opposite view. All successful businesses build a strong community ethos amongst their workforce. Key ingredient for this is an emotive vision everyone can get behind creating passion and a clear sense of purpose.
Past examples include the cleaner who helped NASA send people into space. I've come across people who help build ships for the navy, no matter how junior their role.
I'd leave it as it is.
GLA
We are committed to our mission of getting everyone home #safely. - I get irritated by this every time I read it. How are SEE ever going to get everyone home safely. Everyone would be a very big number.
What about : We are committed to developing advanced tracking technologies so that OEMs can get people home safely.
Nick says - I don’t comment here often, but I have to acknowledge how proud I am of the Seeing Machines Innovation and Engineering teams for making possible what many in the industry thought impossible. Way to go, SM! Way to go, Magna!
https://www.linkedin.com/posts/nickdifiore_magna-wins-2024-automotive-news-pace-award-activity-7191432556796370944-3AQO/?utm_source=share&utm_medium=member_android
On LinkedIn today ;
Mercedes-Benz now has level 3 driver assist systems operating in California and Nevada. It’s exciting to be a part of the first deployment of Level-3 automation in the United States with the roll out of Drive Pilot on EQS and S-Class models in these states. While not fully autonomous, the technology allows for an enhanced hands-free driving experience.
This technology is quite an achievement, and #SeeingMachines is proud to be part of this. Camera-based #drivermonitoringsystem tech is a critical component of driver assistance as it helps ensure the driver is able and ready to takeover control when needed. Level 2 and level 3 automation are just part of our roadmap for widespread DMS adoption.
European regulations will require DMS as a safety system for #distraction and #fatigue beginning in July. The U.S. is considering similar regulations as part of an Advanced Notice of Proposed Rulemaking issued earlier this year.
DMS has the potential to eliminate impairment behind the wheel and we are committed to our mission of getting everyone home #safely.
https://hubs.ly/Q02vFfM90
https://www.linkedin.com/posts/seeingmachines_some-mercedes-self-driving-cars-wont-require-activity-7191587196439613440-A4cT?utm_source=share&utm_medium=member_ios
Steady progress will do. Critical thing is to reach cash flow positive before money runs out. After that it's all upside.
The unusual thing here is that the investment is done before the contracts are signed and the cash does not follow for a year or two after that. The CFO and CEO have best sight of contracts signed and future cash flow. And both have invested their cash over the last year or two.
At CES 2024 it was stated that Magna are working on Gen2 of the mirror. With Magna’s investment and working relationship with SEE it is highly likely that there will be another exclusive arrangement sign within the next 12-14 months.
Magna & See signed a 3 year contract 2 years ago & with view to yesterdays award & Magna winning VW ( soon to be 7.2m cars pa,once all their production includes DMS via their mirror) surely they will be keen to sign a long term extension to the initial contract ,which presumably gave Magna the opportunity to prove their concept - which has now clearly been achieved.Neither Magna nor See will want this running to the wire so there must be a fair chance that negotiations will be under way to extend our contract substantially- the $64k question being under what terms.
I’m curious to find out what peeps think of this PACE award win by Magna & what it means for the relationship they have with SEE ?
If industry experts are touting this as a major technology breakthrough, will Magna chose to align more closely with SEE ? Could they invest more into SEE & buy more than 10% of the company?
Surely Magna are thinking we need to work more closely than ever with SEE or is that too optimistic?
I would appreciate thoughts / projections on next week’s KPI figures.
Are expectations that they will ‘blow the bloody doors off’ just wishful thinking ?
You need to post paras 3 & 4!
para 3 & 4 says something rather precise about the Hamlet question [to be or not to be] re Fovio. i.e. price competition lo ROCE outcome - or value added [commensurate with the 2% of GDP value of the problem of road accidents]. Magna is clearly value added = explains their deep commitment to SEE.
Brilliant insight to me that no one is that interested to comment on it or tick it up. Could be that many / most are bewitched by the share price action and lost sight of the underlying issue of the market development as we hit 2025.
The latest win = US$56m since December added. Clearly OEMs still prepared to buy into the SEE premium pricing.
How well will the Magna RVM do? VW is a very impressive first customer. Hopefully the NCAP will come through with full score.
The RNS does not say "minimum" unusually.
It says "with an initial estimated incremental lifetime value of US$26m".
An estimate could be high or low.....only time will tell....
Hi Brockwl you said
"Useful contract today adding 3m a year for some time starting eoy."
Did you miss out the word "Min" after 3m?
We caught up with Caroline Chung, Engineering Manager at Magna, to gain insight into the key challenges and considerations associated with driver impairment within the vehicle cabin. Don’t miss Caroline’s presentation at InCabin USA 2024 where she will dive deeper into this topic.
1. What are the key challenges in detecting and mitigating driver impairment within the vehicle cabin, and how are these challenges being addressed through technological advancements?
Detecting and mitigating driver impairment within the vehicle cabin presents several challenges. One challenge is the variability in impairment symptoms, as different individuals may exhibit different signs of impairment such as drowsiness, distraction, or intoxication. Another challenge is the need for real-time monitoring, which requires systems that can accurately and non-intrusively assess the driver’s state continuously. Environmental factors within the vehicle cabin, such as noise, vibrations, or lighting conditions, can also effect the accuracy of impairment detection. Additionally, striking a balance between accurately detecting impairment and avoiding false alarms is crucial, as false positives can lead to unnecessary interventions while false negatives can result in missed opportunities for intervention. Technological advancements are being made to address these challenges, including the integration of advanced sensors, the use of machine learning algorithms for data analysis, multi-sensor approaches that build upon existing camera-based driving monitoring, and the creation of intuitive human-machine interfaces. These advancements aim to improve the accuracy and reliability of impairment detection, ultimately enhancing road safety.
2. What are the ethical and legal considerations surrounding the use of in-cabin monitoring systems for assessing driver impairment, and how are industry stakeholders navigating these challenges?
The use of in-cabin monitoring systems for assessing driver impairment raises important ethical and legal considerations. Industry stakeholders must ensure that drivers’ privacy is respected, and their personal information is handled securely and in compliance with relevant privacy laws. Obtaining informed consent from drivers is crucial, and transparent communication about data collection, storage, and usage practices is necessary to build trust. Additionally, industry stakeholders must implement robust data protection and security measures to safeguard the collected data from unauthorized access or breaches. Compliance with data protection regulations, such as GDPR or CCPA, is essential to protect driver privacy.
https://incabin.com/blog/key-challenges-of-driver-impairment-with-caroline-chung-engineering-manager-at-magna/?utm_campaign=ICUSA24&utm_medium=email&_hsenc=p2ANqtz-8VIQAIg8lhL1C4F0BWIC0Y62Z6XiBCimSoRNN5wCW2l8wpbZuEaQerv170jPqT9xauhpkhBSkCmgqKYewZl2TUaVsppw&_hsmi=305128389&utm_content=305128389&utm_source=hs_email
I’m sure he is following this forum you know!
CB on LinkedIn;
Seeing Machines has today announced an extension of a program win with "an existing North American Tier-1 customer and OEM." Based on existing evidence, this is almost certainly for Ford Motor Company, with Magna International as the tier-1. Shown below is the new Lincoln Motor Company #Aviator, sister of the Ford #Explorer, with DMS on the steering column. Superimposed onto the image is the latest Gen. 2 DMS camera from Magna. It is a perfect match. Both the Aviator and Explorer are due to reach start of production later this month, and we are likely to see models destined for sale in Europe appear on YouTube with this Gen. 2 DMS module sometime later this year, to meet Euro NCAP #OSM testing and #GSR requirements. The announcement likely also confirms that Ford is continuing to source DMS from Magna/Seeing Machines until at least 2032.
https://www.linkedin.com/posts/colin-barnden-1081376_aviator-explorer-osm-activity-7191413983424184320-RkxT?utm_source=share&utm_medium=member_ios
SEE won’t be happy with this good news slipping out..their policy of secret operations at risk with that kind of craic
Be interested to hear what he has to say on both the contract win & Magna winning the PACE award for the DMS intergrated into the mirror with our tech !
Magna making a big deal about this win on social media & also mentioned SEE as partner so very positive for the ongoing relationship we have with them.
The BMW X7 reigns supreme as the brand's largest and most luxurious SUV. It offers a compelling blend of power, comfort, and technology, making it a desirable choice for those seeking a top-tier driving experience. This comprehensive article dives deep into the X7, exploring its features, performance, design, and everyday usability.
Technology at Your Fingertips
The X7 is a technological marvel, brimming with features designed to enhance your driving experience and keep you connected. The large central touchscreen serves as the hub for the infotainment system, offering intuitive control over navigation, audio, and climate settings. The X7 also boasts a comprehensive suite of driver-assistance features, including automatic emergency braking, lane departure warning, and adaptive cruise control. The available Highway Assistant with Active Lane Change allows for brief periods of hands-free driving on designated highways, further reducing driver fatigue on long journeys.
https://www.carsoup.com/blog/2024/04/30/untitled-456/