The latest Investing Matters Podcast episode featuring Jeremy Skillington, CEO of Poolbeg Pharma has just been released. Listen here.
London South East prides itself on its community spirit, and in order to keep the chat section problem free, we ask all members to follow these simple rules. In these rules, we refer to ourselves as "we", "us", "our". The user of the website is referred to as "you" and "your".
By posting on our share chat boards you are agreeing to the following:
The IP address of all posts is recorded to aid in enforcing these conditions. As a user you agree to any information you have entered being stored in a database. You agree that we have the right to remove, edit, move or close any topic or board at any time should we see fit. You agree that we have the right to remove any post without notice. You agree that we have the right to suspend your account without notice.
Please note some users may not behave properly and may post content that is misleading, untrue or offensive.
It is not possible for us to fully monitor all content all of the time but where we have actually received notice of any content that is potentially misleading, untrue, offensive, unlawful, infringes third party rights or is potentially in breach of these terms and conditions, then we will review such content, decide whether to remove it from this website and act accordingly.
Premium Members are members that have a premium subscription with London South East. You can subscribe here.
London South East does not endorse such members, and posts should not be construed as advice and represent the opinions of the authors, not those of London South East Ltd, or its affiliates.
Hmm my post ran out of room again ! :(
The business model - the investor part of the website isn't good, but go here https://www.mirriadplc.com/investor-relations/reports-and-documents & download the 25th August presentation.
Page 7, is saying that if 2.4% of advertising were to shift to VPP by 2026, it would equate to $2.5B & if Mirriad had 20% of partners signed up it would give them $125m ($500M split 75% going to the content providers & 25% to Mirriad) that's £100M gross & that's before you even consider that they have 40% signed up already, not to mention the rest of the world opportunity. Gross margin is meant to be high but really need to see if it stays that way, even at 50% net you'd be talking £50M profit for the year or 5 times the current market cap!
Hence why I'm going to be keep a lot of them long term !
Good Luck
LOTM
Hi Walkietalkie,
hmm you probably ran into the same "limit order" issue I had :( I'm not sure if its a more of an AIM thing rather than a main market one, something for you to bear in mind for the future.
My limit order wasn't getting filled, yet buy trades were clearly going through at below my limit price. So I did a quote & deal instead & got stock that way. On AIM if the offer price doesn't go below your imit price it won't trigger & there are occasions I've found where the official quote is completely wrong & both bid/ask trades are going through outside the quote ! ie quote is 2.55 - 2.65 yet the buys are at 2.71 & sells at 2.67 !
I've done about 10 buy trades so far, from a high of 2.25p to a low of 1.74p So far I bought 900,000 (& that will go to a million before Wednesday) my average price is around 2p.
These are a long term hold (well most likely until it gets taken over, or something dramatic happens). I'll buy an additional trading parcel after there's 1M locked away 0.2% of the company.
I know your more into your Tech stocks than me ( a non techie) but market cap is £10M roughly. First target for me is £50M then £100M given what the projected revenue figures will look like.
As you'll have seen 2phevs is the unbelievable source of knowledge here , backed up by Mr Taylor194
Your entry time is very limited I'd say, the window of opportunity has shrunk fast. Which is why I've had to accelerate my own buying plans :(
TV upfront 2024 starts 13th/14th May - CEO posted on LinkedIn (there preferred method of communicating as well as the https://blog.mirriad.com/ ) that they will feature in some of the content providers presentations - previews of there autumn schedules & shows.
They recorded a webinar with Microsoft probably on 9th or 10th April & CEO late on the 10th, posted about it & being able to view it "Soon" its Microsoft's so they control the release of it etc - its no-doubt going to give details of the collaboration they have regarding AI etc
The signing of the other top 3 content provider they are in talks with - which would give them access to over 55% of the USA market instead of the current 40%
The annual report could drop in any day now & hopefully it has a bit updating the heading figures for Q1 as well.
There are other things in the wind that could come out at any moment as well - programmatic live & earning revenue being one of them.
Cash is the big issue, they were meant to be funded to 31st August at a cash burn of £700,000 per month. We have no idea if that's accelerated due to all the integrations there doing or is still the projection. When will revenue increase markedly again we don't know, but the gross margin is meant to be like 85% (need more evidence). I don't currently see a scenario where they would need any more than £5M more to see them through to the break-even point - doesn't mean it will be through equity & they may not even need it at all.
I think this is
Hi LOTM
I had a limit order to buy most of last week at 1.80. But did not fill, if it was 1.81 it probably would have filled. What are you buying at? I will have another go next week. They have some results at the end of may. We might be in that perfect storm to build a position. I think you know how I work. I have sold all my SYNT as well. I’m looking to buy back both next week. I think SYNT have an up date middle of may.
Comment here on MIRI concerning SYNT. I have picked up some unwarranted interest there.
Here's a link to show Mirriad also purchased Xandr Invest in 2022 that's probably what caused the collab with MSFT announced in May 23 and could be Mirriad fully integrated with Xandr to be the MSFT announcement coming soon hopefully....
This is hopefully what Mirriad mean by "Mirriad Inside" they've been putting on a few RNS's over the last few months... here's the Xandr Invest independent purchase verification from 2022 (Mirriad really invested heavily during 2022 with the 2021 placing money it can be shown now)
https://www.appsruntheworld.com/customers-database/purchases/view/mirriad-advertising-united-kingdom-selects-xandr-invest-ex-appnexus-dsp-for-digital-advertising-platform
Bit about Xandr/MSFT Invest from Feb 24
Microsoft Invest lets you set up managed media buys and auction-based buys using a unique interface where you can easily monitor your insertion order and line item delivery and performance. Microsoft Invest is an end-to-end, integrated platform across the buy and sell side, which provides a number of benefits to users, including:
Seamless integration with major ad networks, exchanges, and aggregators.
Streamlined, direct access to premium, omnichannel supply.
Reduced discrepancies and optimal match rates on our platform supply.
Built-in fraud protections and inventory quality protections.
Sounds like what Mirriad has been using for testing the last couple of years here's the MSFT article
https://learn.microsoft.com/en-us/xandr/invest/about-invest
This is an Amazon blog when TripleLift and Amazon first tried to do VPP back in Jan 2021..... BTW I really thought the 3D VPP in the demo looks much better than the squeeze overlays which I reckon are still disruptive to viewing whereas the 3D placement isn't.... anybody that has a watch it would be good to know if you think the same
Here's the blog post from Amazon from Jan 2021 you'll notice that Amazon EC2 is the cloud part in the workflow....Guess what Mirriad purchased in 2022 (probably after a patent spat with TripleLift).... Yep.. Amazon EC2... looks like they've been hard at work with it for the last 2 years.
https://aws.amazon.com/blogs/industries/using-machine-learning-for-programmatic-product-placement-in-tv-advertising/
Mirriads independently verified software purchases info (also states Mirriads 2023 revenue as $3 mill not the £1.8 mill in the Jan 24 update)
https://www.appsruntheworld.com/customers-database/customers/view/mirriad-advertising-united-kingdom
hopefully logic showing us how to join the dots
TripleLift tried to do their own VVP back in 2021 but have decided to partner with Mirriad instead (probably after getting advice on those 35 patents granted and the other 14 pending) looks like Amazon has been using the same route from the Demo...
Suggest you watch this full screen on a laptop/desktop or mirror image to a monitor/CTV... the third image includes the 3D VPP as Amazon calls it.... there's also a full workflow diagram on there showing TripleLift and SpringServe who are both Mirriad partners
https://aws.amazon.com/media/nab24-demos/nab24-demos-monetization-advanced-advertising-formats-with-triplelift-innovid-springserve-castlabs-and-aws-elemental-mediatailor/
That's why after a long period testing with TripleLift Mirriad have partnered the PREMIUM QUALITY content SSP with 14 types of adformat with 10 years worth of trusted relationships with content providers
"We do not take signals from one publisher and use them to sell media on other sites," said Baringer. "This helps us ensure that publishers maintain and even increase control over their own content and monetization efforts."
Advertisers are increasingly trying to go direct to publishers to gain access to effective targeting data. But that's a difficult process to scale because it requires signing individual inventory contracts and then validating data quality with every publisher. TripleLift's solution enables that same motion programmatically, making it both streamlined and scalable. It complements a publisher's direct sold ad business by helping to fill unsold inventory leveraging their first party data.
"This solution gives publishers control, allowing us to deliver effective addressable ad inventory for brands. That level of control is critical to our future success," said Stephen Mummey, SVP Digital Ad Revenue & Technology at AccuWeather. "Having the opportunity to be an early partner and collaborator in TripleLift Audiences has relieved a lot of uncertainty regarding what digital advertising will look like over the coming years."
From June 23 join the dots
https://www.prnewswire.com/news-releases/triplelift-announces-new-audience-targeting-solution-powered-by-first-party-data-301852376.html
“ Do mirriad own the rights to product placement?” I doubt product placement but the way Mirriad does it seems that they hold a lot of patents. Lot of info on their website on the subject of patents.
https://www.mirriad.com/patents
https://www.mirriad.com/patents
Reason I ask?
If one had an idea, of a new way of advertising, that would grab attention, couldn't see why it would cost much, would run perfectly with mirriad technologies , the advertising could pay for customers tv viewing at a cheaper rate.
Reason I ask...
Can any form of advertising be patented?
Do mirriad own the rights to product placement ?
Could another company come along and steal their thunder?
If they do own rights , how long before competitors?
I like this but at the end.
Mirriad’s debut in the 2024 upfronts is more than just a technological showcase; it's a pivotal moment for the advertising arena, pointing towards a future where ads are a natural part of the primary entertainment experience. As the industry watches closely, Mirriad is setting the stage for what could be the new norm in advertising.
Sorry this is the correct link (last one from Karen a very good read though)
https://blog.mirriad.com/2024-upfronts
The Upfronts start on the second Monday of May and include a physical presence for the 1st time of Netflix and Amazon Prime as well as all the other networks
https://blog-mirriad-com.cdn.ampproject.org/c/s/blog.mirriad.com/how-content-owners-media-companies-gain-a-competitive-advantage-with-virtual-product-placement?hs_amp=true
Snap CEO reaffirmed company’s spending more on digital advertising he was on CNBC tonight
And in tandem with better targeting and measurement, TV’s ability to embed advertisers in content is a differentiator that’s never been more important than in a challenged ad market, according to Levin. Sponsorships, such as a recent campaign that put “Vanderpump Rules” stars Scheana Shay and Katie Maloney behind the bar at a Chili’s, will be front-and-center at NBCU’s upfront show on May 14.
https://adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141?utm_content=fed:read&utm_medium=soc-own&utm_campaign=aware:upr:pgv:all:always&utm_source=LinkedIn#Echobox=1714141038-2
Reckon the Upfronts over the next few weeks are going to be very revealing as Stephan posted the other day
https://www.linkedin.com/posts/stephan-beringer_mirriad-in-the-tv-upfronts-2024-were-activity-7189214975758909440-E1R2?utm_source=share&utm_medium=member_android
(Another prime VPP example in this post as well)
Looking forward to watching the show with a keen eye LOTM
BTW Sandra never goes anywhere or posts unless she's done some virtual or actual placements (like the recent Netflix series DasSignal) on set with a VW ID4) BUT she actually mentions VIRTUAL placement in a #hastag on the post
I posted on the ITV thread the other day after reading about them losing £1M on Mr Bates verses the Post Office.
About Mirriad being able to help them recoup some of those losses with virtual product placements in it.
Anyway someone responded to it & has apparently used Mirriad in the distant past, I've tried to invite them over here to contribute to the discuss, in case there input could be of value.
Good Luck All
LOTM
Well spotted 2phevs :)
Just wish I'd been around at the time!
The translation of the article
Mega performance: The Amazon series “Maxton Hall – The World Between Us” had its world premiere in Berlin and I was there! It was great. To kick things off, there were the first two episodes on the big screen in the Zoopalast, followed by the reception in the Orangery in Charlottenburg. In the Orangery, everything was prepared in the style of Maxton Hall College: between the champagne pyramid, coats of arms on the walls and candlesticks with bows, you could completely immerse yourself in the world of the elite school. On the blue carpet, however, in addition to the actresses and producers, it felt like half of the Germany's Next Top Model candidates appeared as well as numerous influencers from Japan and the USA. Maxton Hall is the film adaptation of the successful novel “Save Me” by Mona Kasten (first part of the Maxton Hall trilogy) and tells the love drama of the scholarship holder Ruby Bell and the wealthy James Beaufort at an elite college in England. The series will be available on Amazon Prime Video from May 9th. Please be sure to take a look. For me, of course, it's not just the story itself that's exciting, but also the possibilities that Amazon series offer in terms of placement. 😊
Read into that what you will
LOTM
Damn it,
Not been at the PC for hours sadly & it takes off :( I've just had to pay 1.98p for the next 100K
Will try & catch up on what's happened !
LOTM
Yup, someone’s buying £5K & £6K chunks, must be struggling to fill anything bigger.
15 mins left…..could be an interesting close.
News Monday?
Somethings afoot, sudden uptick in buying, PMUR on 2.05p & SNGR moved to 2.20p ….. good end to the week perhaps.
1.90 to buy atm.
Mmmm, better volume today, and a recent £6.5K buy at 1.88p just through.
I would have thought we’d have an update on Microsoft pretty soon after SB tweeted a few weeks ago regarding their meeting.
Maybe news next week?
Regarding ‘numbers’ - it has occurred to me that the Company is refraining from informing the market whilst it positions itself, in many cases it’s not a good idea to advertise revenues publicly when one hasn’t completed the ‘land grab’ fully.
I’m constantly reminded that Rathbones continue to build their position, which instills confidence during the quiet periods.
Have a good weekend all.
Mirriads DACH region superstar agent Sandra at last nights Premier of the show she states in her post "obviously I'm here for the placement" and at the bottom of the post there's a hashtag "#virtual placement"
Come on Mirriad announce your long beta relationship with Amazon (hopefully!! it does add up though)
Here's the post
https://www.linkedin.com/posts/sandra-freisinger-brandedentertainment_primevideo-maxtonhall-maxtonhallonprime-activity-7189591480062148608-ZlE5?utm_source=share&utm_medium=member_android